With a keen eye for digital innovation, Sarah boasts over a decade of experience spearheading Digital Performance for JD Group and subsidiaries across the UK, EMEA and APAC. During her time at JD, she has built a digital centre of excellence for the Group spanning the entire end-to-end customer journey and all digital channels.

Mark is an experienced and versatile Travel industry digital leader with a focus on Airline, Hotel, and Car Rental verticals. He is passionate about digital product management, experience design, business strategy development, cross-functional program management and project execution. Prior to working in the Travel industry, Mark spent over ten years in the Financial, Insurance, and Entertainment industries.

For nearly thirty years, Barbara has been relentless in harnessing technology for optimizing business practices and amplifying market share. As a technology leader and executive, she has led high-performing teams in building transformative digital capabilities, spanning customer data and marketing platforms to drive engagement, increase loyalty and maximize revenue. Overseeing a substantial operational budget, she and her team implement strategies that encompass AI-driven personalization, omnichannel marketing, content management and performance metrics.