Transform Mobile-First Marketing with Airship & Salesforce

Customer-obsessed companies are outperforming their competitors with 41% faster revenue growth and 51% better customer retention. Personalization and relevance are no longer just perks; they’re critical brand differentiators. This is especially true in the mobile ecosystem, where customers engage and transact with brands across an ever-expanding number of digital channels.

Despite the growing emphasis on customer experience, only 3% of brands are delivering the level of customer obsession needed to meet rising customer expectations. How can brands bridge this gap to deliver truly unified customer experiences? 

That’s where the partnership between Airship and Salesforce Marketing Cloud (SFMC) comes in. By seamlessly integrating Salesforce’s data and marketing capabilities with Airship’s deep mobile DNA, businesses can create contextually connected, personalized experiences across the entire customer lifecycle. 

In our recent webinar, 5 Ways to Transform Your Mobile Marketing with Airship & Salesforce, Airship experts Brandon O’Halloran and Matt Price, alongside Salesforce’s Dan Adams, shared actionable insights on optimizing your mobile marketing strategy. With customers interacting with brands across an average of ten different touchpoints, the challenge is no longer about sending messages but harmonizing data and interactions across the entire customer journey. Disconnected experiences can lead to missed opportunities and customer churn, which brands can’t afford in the face of increasingly costly paid acquisition efforts. 

The Salesforce and Airship integration empowers businesses to go beyond mere messaging. We offer the ability to orchestrate personalized, data-driven experiences that drive ongoing engagement, growth and customer loyalty. By connecting every touchpoint in the mobile ecosystem, brands can innovate, scale and deliver the seamless experiences customers expect.

Engagement is about more than one-off interactions
— it’s about delivering lasting value. 

Guiding customers through the full mobile customer lifecycle — from Acquisition and Activation to Engagement and Loyalty – requires a holistic approach. From the moment a customer downloads your app, showcasing value and encouraging ongoing interaction are essential. 

You can make customers feel seen and valued — and keep them invested — by gathering their interests and enabling them to control their preferences to deliver personalized, cross-channel communications and in-session experiences. You can send the right messages at the right time, without disrupting their app experience. You can A/B test and quickly adapt no-code experiences to deliver optimal value. And you can use digital loyalty programs to deepen connections and drive lasting relationships. 

Key Takeaways

• Optimized Experiences: Create engaging tutorials, immersive stories, and interactive surveys to keep customers engaged.
• Seamless Scale & Speed: Master the delivery of notifications and personalized messages at scale, driving immediate engagement.
• Rich & Unique Data: Leverage customer insights integrated with Salesforce Data Cloud and Marketing Cloud to perfect customer journeys.
• Effortless Integration: Discover the power of the AppExchange-verified solution trusted by over 60 customers.
• Technical Mobile Expertise: Tap into robust SDK frameworks and dedicated support for your mobile needs.

Discover how Airship and Salesforce can help you innovate your mobile strategies, grow faster, and deliver more personalized and more seamless customer experiences. Watch the webinar to transform your mobile marketing strategy and drive long-term success.