Fast Track Your Airship Expertise and Value Creation with Flight School

At Airship, we take pride in helping our clients elevate their customer experience strategy with flexible, hyper-personalized solutions built for today’s mobile-driven customer experiences. Our goal is to make it easy for you to unlock value from our offerings quickly, and easily adapt when your business objectives evolve. That’s why we’re excited to announce the launch of Airship’s new learning center, Flight School — now available to every client with access to the Airship platform.

From initiating your first cross-channel campaign to building powerful web+app experiences that maximize engagement and conversions, Flight School offers everything you need to reach new heights with Airship and capture more value for your business. Read on for an overview of what to expect and how to make the most of it.

Courses to Master the End-to-End Mobile Customer Lifecycle

Flight School courses are designed to guide you through Airship platform capabilities across the full customer lifecycle — from channel configuration to campaign execution — to enhance skills and elevate business performance. 

Example learning topics include:

• App Store Optimization: Acquire new customers and grow your market share
• Onboarding: Optimize activation to increase identified app users and turn downloads into sustained loyalty
• Journey Orchestration: Build, deploy and optimize cross-channel customer journeys and no-code experiences to support conversion goals
• Data Collection: Gather zero- and first-party data in-app or on the web to improve segmentation and scale personalization
• Churn Prevention: Predict customer churn to improve retention and grow customer lifetime value
• Martech Integrations: Integrate data and technologies across your stack to deliver unified experiences across channels

Flight School offers a variety of learning formats, including documents, videos and quizzes, to create an engaging experience and cater to the unique needs of users throughout your company. It’s accessible from anywhere, any time, so you can learn at your convenience.

You can seamlessly track and assess your progress on each topic. Your account manager will help identify areas for improvement and provide additional training to ensure you are getting the most from our platform. And we’ll continue to add new content regularly so you don’t miss a beat.

Prove Your Expertise with the Certification Track

We’re excited to help our customers take their learning one step further with our Certification Track. Solidify your foundational knowledge of specific Airship channels — Mobile, email and SMS. Gain credentials that will enhance your professional resume with an official LinkedIn badge to prove it!

To earn the certification, users will complete all required modules and pass the final assessment for all three channels — mobile, email and SMS. Training resources include videos, blogs, documentation and how-to guides, as well as practice sessions on the Airship platform.

Here’s a quick snapshot of the content covered in the Certification Track:

1. Mobile: Key terminology, compliance and messaging best practices, and tips for enhancing performance across conversion destinations with push notifications, in-app messages and experiences for important goals like onboarding, opt in, conversion and more
2. Email: Key terminology, reputation concepts and best practices, and an understanding of IP warm-up and how to perform one
3. SMS: Key terminology, compliance and messaging best practices, and strategies for securing opt-ins and optimizing engagement

This is just the beginning of certification offerings. Additional modules will follow in the future so you can continue to expand your cross-channel mobile expertise. 

Get Started Honing Your Mobile Skills with Airship 

You can easily navigate to Flight School from the Airship dashboard under the Help and Feedback menu. Choose your preferred learning format and get started. Our team is available to support your progress and refine the learning experience to ensure you receive maximum benefit. 

Questions? Reach out to your dedicated account manager. And stay tuned for new courses, content and learning experiences in the future.