Airship Opens Office in Singapore, Bringing Direct Support to Customers Throughout APAC Region

We’re excited to expand our team in the APAC region with a new office in Singapore. Since 2019, Airship has supported a full-time account team in the region through a partner, including relationship managers as well as strategic and technical account managers. Now, we’re deepening our commitment to the region with in-house, on-the-ground Airship experts whose rich understanding of local markets and industry best practices can help accelerate client results. 

Airship’s Strengths Serve APAC’s Unique Needs

Consumers in the APAC region often go online first (and sometimes only) via smartphones, and for many, the smartphone provides their first access to critical services that help them manage their everyday lives. This has led to much more rapid adoption of everything from mobile payments and QR codes to personal and commercial use of messaging apps. 

The overwhelming power of mobile presents both an opportunity and a challenge for brands. They can create innovative mobile experiences to connect with customers, but the market is highly saturated. Leaders need to go the extra mile to capture and retain customer loyalty.

That’s where Airship comes in with an end-to-end solution for unifying experiences across channels and capturing value throughout the entire customer lifecycle. We know how brands can get mobile-first customer experience right because we’ve been helping them do it since the dawn of mobile apps. Our clients trust our dedicated team and market-leading solutions to create valuable experiences for customers, build loyalty and achieve business goals more quickly.

Here are just a few ways that Airship is delivering differentiated services to APAC customers:

• App Store Optimization (ASO): In a competitive mobile market, ASO done right is a brand differentiator. Every download happens on app store listings, so it’s vital to invest resources to boost your conversion rates, offset acquisition costs and lower your cost per install. Airship’s ASO solutions offer APAC brands an opportunity to seize more market share within the app store and capture more value from app customers. 
• No-Code Experiences: In a region where mobile is the top priority for most businesses, it’s imperative that brands can quickly and seamlessly iterate in-the-moment experiences. This means going beyond traditional messaging techniques and the time-consuming reliance on developers. Airship’s no-code capabilities empower brands to unlock the organizational agility necessary for entire teams to create, test and optimize app and website experiences that outperform the competition.
• Cross-Channel Engagement: Customers expect contextually connected experiences across a growing number of channels. As consumers increasingly reject blunt promotional marketing, it’s more important than ever that brands create and optimize cross-channel journeys and experiences to resonate with customers and help them achieve their goals. Leveraging untapped marketing channels like mobile wallets, and building synergies with other channels like SMS or email, present opportunities for APAC brands to deepen customer engagement and loyalty.
• Personalization: The APAC region is incredibly diverse with 12 distinct markets spanning multiple languages, religions and time zones. Brands must deliver hyper-personalization to recognize every customer as an individual. Airship’s highly flexible solution empowers marketers to gather valuable zero- and first-party data to customize customers’ experiences based on their preferences, interests and behaviors. This is particularly important for APAC retailers that sell products via third-party marketplaces and are often left building customer profiles and segments with significant data gaps.

Unlocking Greater Scale with the Airship Partner Network

The Airship Partner Network includes top digital agencies, systems integrators and tech companies across the globe and spanning multiple industries. We work together to deliver innovative mobile-first customer experiences and tailor industry-specific use cases, helping customers create flexible, future-proof technology stacks.

As we look to scale customers’ success in the APAC region, our partners are right there with us — Twilio Segment, Salesforce, mParticle, Google Cloud, Ogilvy and others.

APAC Customers Are Reaping the Benefits of Coming Onboard Airship

Some of the biggest brands in the APAC region are already working with Airship to enhance and scale their customer experience strategy, including CIMB Singapore, Optus, RHB Singapore and MediaCorp. In fact, CIMB Singapore just won top honors in the 2024 Airship Altitude Awards for generating standout mobile-first value creation. 

CIMB envisioned making the CIMB Clicks mobile app in Singapore the go-to choice for simple, secure and seamless banking. Their team partnered with Airship to go beyond simple app upgrades and foster greater collaboration with their team, simplifying processes and reducing development time from months to weeks or days. The brand established a dialogue with customers to educate them on security risks like phishing scams and promote new app features. 

CIMB’s mobile app transformation drove a 162% increase in monthly active users (MAU) from early 2023 to early 2024. Additionally, 9 out of 10 retail customers now use digital banking with 75% regularly making monthly transactions. 

Get Started with Airship in APAC

We’re proud to work on the front lines of mobile-first customer experience innovation with brands spanning retail, finance, travel, media, telecom and many other industries. With dedicated in-house resources for every APAC client need, including managed campaign services, strategic consultation and technical implementation or integration assistance, Airship can help you achieve your business objectives faster. Reach out today to learn more.