3 iOS & Android Updates to Consider in Your 2025 Push Notification Strategy
Abbie Baxter
Push notifications are central to helping marketers capture customers’ attention on today’s most valuable and visible real estate: smartphone lock screens. They offer the simplicity, immediacy and relevancy that today’s consumers expect, while enabling brands to continually bring customers back to your app for conversion. In 2024, Apple and Google announced key updates that are […]