Abbie Baxter

Customers move across an ever-growing number of channels and devices within hours, sometimes even minutes. New research from Salesforce found that consumers interact with brands on average across nine different touchpoints. The challenge? They expect you to engage them personally, acknowledging their context and preferences at every touchpoint.  Most brands recognize the value of personalizing […]

We’re excited to expand our team in the APAC region with a new office in Singapore. Since 2019, Airship has supported a full-time account team in the region through a partner, including relationship managers as well as strategic and technical account managers. Now, we’re deepening our commitment to the region with in-house, on-the-ground Airship experts […]

At Airship, we take pride in helping our clients win big with their customers. We go beyond in every way to ensure client success and continually expand our products and services to increase the value we deliver as the industry evolves. That’s why we’re honored to win the 2025 Buyer’s Choice Award from TrustRadius — […]

Capturing and retaining your customers’ attention is hard. Consumers today are flooded with marketing messages wherever they turn and increasingly reject blunt promotional marketing. These rejections make it more difficult for brands to reach target audiences and drive conversions. Brands need to get creative about how they resonate with customers. One way to break through […]

Leading brands gathered at Airship’s Mobile Leaders Forum (MLF) last week to discuss the latest trends and best practices in mobile customer experience. We heard from innovators at Sally Beauty, New York Post, NBCU Local and AccuWeather about winning audience engagement and retention strategies, the ever-growing importance of personalization, the challenge of delivering unified customer […]