Ana Williams

Brands agree that cultivating customer loyalty is crucial for maintaining a predictable income rather than just relying on acquiring new customers. However, many brands have yet to master a strategy that builds relationships with existing customers and grows the number of new loyal customers. In an engaging session at Shoptalk Europe, three retailers shared their […]

It’s been nine years since the first Mobile Apps Unlocked, aka MAU Vegas, took place and it has now become one of the world’s must-attend conferences for mobile marketing and growth professionals.  Between keynote sessions and poolside cabana conversations, Skyloft suite gatherings and pool parties, MAU brought together industry leaders to network and discuss the […]

The annual Mobile World Congress (MWC) 2023, was held in Barcelona, Spain, last week, bringing together world leaders in mobile to discuss the latest trends and innovations. The GSMA announced the launch of the Open Gateway, an initiative designed to provide universal access to operator networks for developers; Nokia announced their new rebrand; and Xiaomi, […]