Airship News & Updates
The Holiday Gift That Doesn’t Keep Giving: Black Friday’s Doubling of New Shopping App Customers Sees Long-Term Value Quickly Erode
Daniel Nguyen
For brands that experience a flood of new installs during peak shopping days like Black Friday, the secret to capturing the value of that effort is what happens next. But what if peak installers aren’t all they’re cracked up to be? For apps, peak install periods are the most significant value creation opportunities — and […]