Deidre Wright

Mobile apps have become the center of digital experiences. That’s where customers browse content, make purchases, share feedback, refer their friends and perform many other high-value actions. However, too often, brands treat their apps as just another messaging channel, driving customers to install but failing to account for activation and engagement when experiences matter most. […]

Featuring Alexis Baird, Head of Product Experience at Thumbtack This week’s episode of Masters of MAX features Tom Butta interviewing Alexis Baird, the Head of Product Experience at Thumbtack. Alexis shares her journey from linguistics and computer science to product management roles at Microsoft, LinkedIn, and Lyft. At Thumbtack, she leads innovations that connect homeowners […]

Featuring Zach Greenberger, Chief Business Officer and Head of Partner Experience at Lyft In this episode of Masters of MAX, host Tom Butta welcomes Zach Greenberger, the Chief Business Officer and Head of Partner Experience at Lyft. Zach provides insights into Lyft’s strategies aimed at enhancing customer experiences and building lasting trust with both drivers […]

Featuring Julie Ask, Futurist and Digital Product Strategist In this episode of Masters of MAX, host Tom Butta welcomes Julie Ask, a renowned expert in consumer digital experiences and former Principal VP analyst at Forrester Research, Inc.. Julie’s extensive background as a futurist and digital product strategist sets the stage for a great discussion on […]

Since last year’s launch of Masters of MAX podcast, Airship has captured dozens of hours of advice from leading brands and experts on creating valuable mobile app experiences. Topics range from enabling personalization at scale to building customer loyalty, integrating accessibility and more.  Recently, we featured three guest speakers with high-level user experience design expertise: […]