Harriet McNaughton

2025 already promises to be a transformative year for customer experience. The widespread adoption of AI and other emerging technologies, coupled with the shifting data ecosystem, is forcing brands to retool their mobile strategy and martech stack to meet modern customer needs. As customer expectations continue to shift and channel fragmentation increases, brands must prioritize […]

Rising customer expectations call for new and innovative strategies in 2025. You’re likely already considering how to implement new mobile-first tactics or iterate existing ones to drive customer retention and deliver the seamless, connected experiences that customers expect. Mobile-first is indeed the right mindset: during the coming year, consumers will continue to spend more time […]

Airship clients understand better than anyone the importance of delivering seamless and connected experiences across digital channels. The winners of the 2024 Altitude Awards — Asda, bol, CIMB Singapore, Sally Beauty Holdings and The Vitamin Shoppe — are a testament to this. We’re excited to shine a spotlight on the brands creating memorable digital experiences […]

We’re delighted to showcase the finalists for the 2024 Altitude Awards, which celebrate brands that have created memorable digital experiences for their customers and delivered standout mobile-first value creation. The shortlist selected by an esteemed panel of international experts recognizes innovations across four distinct categories: Acquisition, Activation, Value Impact and Unified Experience. Let’s take a […]

Over half a billion people browse the Apple App Store weekly and over 25 billion apps were downloaded from Google Play in Q1 2024 alone. Mastering App Store Optimization (ASO) has become more critical than ever. In an increasingly competitive app market, where the average Cost Per Install can vary from $1.5 to $5 depending […]

We get super excited when customers use Airship’s technology to achieve top-notch results. This time — Orange France.  A dominant player in the telecommunications industry and one of the largest mobile providers globally, Orange France has always been committed to delivering seamless connectivity and exceptional customer service. They recently completed a two-month project that tested […]

Customer-obsessed companies are outperforming their competitors with 41% faster revenue growth and 51% better customer retention. Personalization and relevance are no longer just perks; they’re critical brand differentiators. This is especially true in the mobile ecosystem, where customers engage and transact with brands across an ever-expanding number of digital channels. Despite the growing emphasis on […]

Meet the judges The 2024 Altitude Awards are heating up! As the deadline approaches, we’re seeing some seriously inspiring entries showcasing innovative mobile customer experiences. If you haven’t submitted yours yet, it’s not too late. We’ve extended the deadline to October 3rd to give you extra time to make your mark. But first, let’s introduce […]

Are customers really at the center of everything you do? Or is there room for improvement? Brands must continuously evolve to keep up with ever-changing customer expectations. Enter Airship and Twilio — which together empower brands to anticipate shifts in customer behavior, adapt to emerging channels and leverage advancements in tech to help deliver exceptional […]