Harriet McNaughton

We’re delighted to showcase the finalists for the 2024 Altitude Awards, which celebrate brands that have created memorable digital experiences for their customers and delivered standout mobile-first value creation. The shortlist selected by an esteemed panel of international experts recognizes innovations across four distinct categories: Acquisition, Activation, Value Impact and Unified Experience. Let’s take a […]

Over half a billion people browse the Apple App Store weekly and over 25 billion apps were downloaded from Google Play in Q1 2024 alone. Mastering App Store Optimization (ASO) has become more critical than ever. In an increasingly competitive app market, where the average Cost Per Install can vary from $1.5 to $5 depending […]

We get super excited when customers use Airship’s technology to achieve top-notch results. This time — Orange France.  A dominant player in the telecommunications industry and one of the largest mobile providers globally, Orange France has always been committed to delivering seamless connectivity and exceptional customer service. They recently completed a two-month project that tested […]

Customer-obsessed companies are outperforming their competitors with 41% faster revenue growth and 51% better customer retention. Personalization and relevance are no longer just perks; they’re critical brand differentiators. This is especially true in the mobile ecosystem, where customers engage and transact with brands across an ever-expanding number of digital channels. Despite the growing emphasis on […]

Meet the judges The 2024 Altitude Awards are heating up! As the deadline approaches, we’re seeing some seriously inspiring entries showcasing innovative mobile customer experiences. If you haven’t submitted yours yet, it’s not too late. We’ve extended the deadline to October 3rd to give you extra time to make your mark. But first, let’s introduce […]

Are customers really at the center of everything you do? Or is there room for improvement? Brands must continuously evolve to keep up with ever-changing customer expectations. Enter Airship and Twilio — which together empower brands to anticipate shifts in customer behavior, adapt to emerging channels and leverage advancements in tech to help deliver exceptional […]

The Altitude Awards are BACK! Are you ready?  The Altitude Awards recognize the brands that have successfully navigated the complexities of digital customer experience. In today’s mobile-first world, delivering a seamless and connected experience across digital channels is essential, yet many brands still struggle with this challenge. The Altitude Awards highlight those who have excelled […]

Public broadcasting leader France TV streams programming on their suite of mobile apps to over 25 million monthly active users (MAUs). Their digital strategy aims to captivate and retain their audience around major sporting events on the world stage — think Paris 2024 Olympics and the Tour de France! Head of CRM Anaïs Flores sets […]

Every retailer knows, app downloads spike significantly during peak shopping periods, especially around the week of Black Friday. However, sustaining user engagement beyond the holiday rush is a significant challenge.  The cost of acquiring app users during the holidays is significantly higher than at other times of the year, so it’s important to maximize your […]