The First 30 Days: 3 Strategies For Capturing Customer Attention
Jennie Lewis
Attention is fleeting. The average human attention span is 47 seconds; app sessions typically last only 1-2 minutes. Brands have little time to capture customer attention and prove the value of what they’re offering in an app. What’s more, activation rates wane sharply during the first two days after download and then decline gradually over […]