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In general, marketing automation means using software, rules and templates to make it easier to communicate with your customers and prospects. But traditional marketing automation platforms don’t work for mobile. If you’re a marketer, sending your message directly to someone’s mobile device is a privilege. It’s permission to talk with your customer at any time, no matter what else they may be doing, and to get exclusive data on their habits and preferences that traditional channels can’t access. What you send has to be valuable, relevant and personal — a mobile marketing automation platform helps you meet those needs.
