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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
Channels

Push Notifications

Mobile App

SMS

Email

Web
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Mobile Wallet
Solutions
- Industries
- Airlines
- Media
- Sports
- Finance
- Retail
- Telecom
Pricing
Resources
Company

Matt Smith

Strategic Customer Success Manager, Mixpanel

Using Data Across the Customer Lifecycle: A Deep Dive into User Activation

Matt Smith

June 23, 2022

Each new customer who uses your mobile app embarks on a specific product lifecycle. From the moment a user opens an app, their experience influences retention, revenue, and engagement. When building these experience journeys, you need to make design and development decisions that improve user activation and retention. A defined analytics strategy is the simplest […]