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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
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Mobile App

SMS

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Melissa Loder

Staff Product Manager

Feature A/B Testing: De-Risk Your Web + App Launches and Drive Data-Driven Success

Melissa Loder

January 28, 2025

Launching new features is one of the most exciting aspects of digital product development, but it’s also one of the riskiest. Will the feature resonate with your audience, especially your most valuable or vulnerable segments? Will it deliver on your business goals? Are you allocating your resources where they will have the most impact? Without […]