Ramsey Kail

Introducing Airship’s JSON Attributes Whether it’s buying a new piece of clothing from your favorite brand, ordering your favorite food or planning your dream vacation, we all want to get what we want when we want it — and brands live and die by how well they deliver on those expectations. They must know enough […]

Brand leaders have thousands of experiments running at any given moment. Why? Because their businesses depend on optimizing every customer interaction. A works better than B. A1 works better than A2. And so on. Every day, day after day. It’s the behind-the-scenes rhythm of testing that helps everyone make better decisions. While experimentation is widely […]