The 2024 Altitude Awards Shortlist: Innovations in Mobile-First Customer Experience
Harriet McNaughton EMEA Marketing Manager Airship
We’re delighted to showcase the finalists for the 2024 Altitude Awards, which celebrate brands that have created memorable digital experiences for their customers and delivered standout mobile-first value creation. The shortlist selected by an esteemed panel of international experts recognizes innovations across four distinct categories: Acquisition, Activation, Value Impact and Unified Experience. Let’s take a look.
Acquisition
This category highlights brands with exceptional strategies to drive app downloads or website visits.
- bol for “Price Alert Push as Acquisition Strategy”
- Leroy Merlin for “Conquest of New App Users”
- RHB Banking Group for “Automated Acquisition for RHB Current and Savings Account”
The judges were impressed by the creativity and personalization exemplified in these shortlisted campaigns, from planning to execution.
Activation
This category recognizes brands that excel in onboarding new app users or website customers, driving ongoing engagement, opt-ins and registrations.
- Air France-KLM for “Mobile App Opt-in Game for the 2024 Olympic Games”
- Libon for “The Retrospective”
- Sally Beauty Holdings for “Sally Beauty & CosmoProf Engagement and Opt-in Growth”
The judges praised the honorees for their agility, segmentation and omnichannel approach in these campaigns.
Value Impact
This category recognizes brands that excel in driving revenue and creating valuable app or website customer experiences.
- CIMB Singapore for “Empowering Simplicity with CIMB Clicks”
- Boots for “Celebrating 25 Years of the Boots Meal Deal with a Gamified Experience and Enhanced Digital Offers”
- Alaska Airlines for “Unlocking Guest Value and Revenue in the Mobile App”
The judges commended the use of partnerships, experimentation and testing across channels in these campaigns.
Unified Experience
This category highlights brands that achieve exceptional customer engagement from cohesive, contextually connected experiences wherever customers choose to interact with them.
- Access Bank for “Connect & Convert: Targeted Push Communication”
- ASDA for “Multichannel Rewards Round-Up”
- Synchrony Financial for “CareCredit Year in Review”
The judges recognized the customer-centricity, personalization and gamification in these campaigns.
Special thanks to our 2024 Judges
Congratulations to all the 2024 finalists!
The Altitude Awards are a testament to excellence in customer experience, inspiring brands to continue innovating and raising the bar. Thanks to each and every entrant for sharing their success story and setting a new standard for seamless, connected customer experiences.
We’ll announce the winners of the 2024 Altitude Awards winners at Mobile Leaders Forum Berlin! We hope you’ll join us in person after an exciting day of industry discussions with experts at Regiocast, Zeit Online, OneFootball and others. If you can’t attend in person, sign up for the livestream of the awards ceremony here.
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