In what has become a new customer-centric era, consumers have more control than ever over their data and will shun brands that do not meet their needs.

Did you know 25% of apps are used just once during the first six months on a user’s device? Yep, you read that right. There’s good news, though.

The verdict is in. Mobile apps are the key to unlocking the digital customer experience. The reason is simple, loyal app customers produce 3.5 times more revenue than other shoppers.

How do leading brands master MAX? It’s simple. They rely on the Airship App Experience Platform (AXP).