About MAX MAXimizing Opt-ins Thomas Butta June 20, 2022 How can your brand increase the chances of customers opting in? Customers who choose to receive push notifications remain customers 3x longer than those that don’t.
About MAX Personalization: Show Them You Know Them Thomas Butta June 16, 2022 Holding onto customers and inspiring loyalty calls for mobile app experiences (MAX) tailored to the individual. You need to show them you know them. But how do you get to know them?
Digital Marketing Trends What is Data Chaos? And How to Solve it to Improve Your Mobile Data Strategy Michael Katz June 15, 2022 Learn more about what is data chaos and how to solve it to improve your mobile data strategy in this blog post written in partnership with mParticle.
Digital Marketing Trends 5 Key Takeaways from MAU Emma Patterson June 10, 2022 MAU (Mobile Apps Unlocked) 2022 kicked off in Las Vegas this week for the first time in two years. In his keynote speech, MAU co-founder Adam Lovallo made one thing clear: “Mobile apps aren’t slowing down. We’ve barely scratched the surface.” As a title sponsor of the event, Airship had a front row seat to […]
About MAX Building Loyalty and Monetization Thomas Butta June 02, 2022 Holding onto customers calls for in-app experiences tailored to the individual, so brands can generate reciprocal value, build loyalty and generate revenue.
About MAX Learn to Master Mobile App Experiences during #MAXMonth this June Thomas Butta May 26, 2022 #MAXMonth will be filled with a variety of activities, from events and webinars to blog posts, to help you and your team master MAX. You’ll gain insights into current best practices, learn from experts, network with your peers, and even get the chance to win great prizes!
About MAX Meet MAX Thomas Butta April 05, 2022 Building brand loyalty in a mobile world requires more than great products and excellent service. It also requires excellent mobile app experiences. MAX, for short.