Media 4 Tips for Improving Digital Media’s Customer Experience Mike Herrick April 23, 2019 Airship’s SVP of Technology Mike Herrick offers four tips to improve customer engagement for digital media publishers.
Retail 3 Takeaways from SXSW Interactive Festival Connor Cunningham March 19, 2019 Connor Cunningham shares three retail takeaways about digital transformation and brick-and-mortars from the “Retail Revolution: Brick-and-Mortar Bounceback” panel at SXSX Interactive Festival.
Best Practices Addressing and Winning Back Dormant App Users Jessica Poundstone March 10, 2019 Dealing with dormant app users? Don’t worry, we got you. Here’s why users go dormant and what you can do to re-engage the users back to life.
Best Practices Should I Use a Shared Short Code in My SMS Marketing Strategy? Mitzi Mori March 08, 2019 If you’re in the midst of deciding whether to use a shared short code — or whether to migrate from a shared short code to a dedicated code — here are some reasons to consider avoiding them.
Best Practices Why Tickets and Passes in Mobile Wallets Offer the Best Customer Experience Jonathan Rueda March 06, 2019 Here are three reasons why you need to put your tickets and passes in a mobile wallet to offer the best customer experience for your customers.
Best Practices 5 Essentials For Building a Multi-Channel Customer Engagement Strategy AJ Park February 22, 2019 Multi-channel orchestration is important, but it must be done strategically. Here are five resources you can use to build an effective multi-channel customer engagement strategy.
Best Practices The Big “P” and Little “p” in Mobile Message Personalization John Greene February 19, 2019 Personalization is a hot topic in mobile engagement, but we’ve found the concept can mean different things to different people.
Best Practices Boost Holiday Retail Sales: A Year-Round Planning Checklist for Mobile Marketers Emily Buckman February 12, 2019 Use our checklist to make sure you’re on track to connect with more customers — and drive more sales — on mobile this holiday season.
Best Practices Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game. Emma Patterson January 30, 2019 Big events like the Super Bowl create an opportunity for marketers to reach end users with relevant and timely content that captures the audience in the moments that matter most. Find out how and when to engage with your audience during the big game.