Best Practices Archives

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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
Channels

Push Notifications

Mobile App

SMS

Email

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What Does Customer Engagement Really Mean?

Amir Zamanian

December 03, 2018

Customer engagement is a common goal for marketing strategists. But “engagement” means different things to different brands. Urban Airship’s Regional Team Lead Amir Zamanian explores the need to get specific about what engagement means to your brand.

Best Practices

Learn How to Integrate SMS into Your Customer Engagement Strategy with SMS Demo Webinar

Jonathan Rueda

November 28, 2018

Join us for our Product Demo Webinar: 5 Ways To Integrate SMS Into Your Customer Engagement Strategy. We’ll show you five ways to use Urban Airship’s Digital Growth Platform to make your SMS strategy more integrated, coordinated and intelligent.

Best Practices

“I’ve Got the Worst App Ever and Limited Development Resources. What Do I Do?”

Emily Buckman

November 21, 2018

Is your app (almost) the worst app ever? Don’t panic. Here’s a 7-step plan for whipping a subpar app into shape – without losing your mind in the process.

Airship News & Updates

Urban Airship Powered Campaigns With BBC, France TV Win Mobile Marketing Awards

Sarah MacDonald

November 15, 2018

Urban Airship Wins “Most Effective Messaging Campaign” at 2018 Effective Mobile Marketing Awards for BBC News’ Royal Wedding Notification campaign

Airship News & Updates

Hear from the BBC, Vodafone, ASDA and Other Leading Brands at Our Digital Engagement Forum in London

Sarah MacDonald

November 14, 2018

The final Digital Engagement Forum event in London will be hosting a conversation with speakers from the BBC, Vodafone, ASDA and other leading brands on the best digital engagement best practices.

Best Practices

Getting More ROI from SMS – Webinar Recap

Jonathan Rueda

November 05, 2018

Get the most out of your SMS strategy with highlights from the recent Urban Airship “Getting More ROI from SMS” webinar.

Best Practices

How Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed

Mike Herrick

October 29, 2018

We’re quickly heading into a world where we will increasingly speak to launch a digital experience instead of tapping or clicking icons, so marketers need to start contemplating voice user interfaces as the new home screens.

Best Practices

CX Transformers: More than Meets the Eye

Jessica Poundstone

October 08, 2018

See what it takes to deliver stellar CX — and the increased revenue and loyalty that comes with it — in this recap of the August 2018 Forrester report, “Consumers Are Connected; Your Company Isn’t.”

Best Practices

iOS 12: Four Big Things Mobile Marketers Need to Know

Mike Herrick

September 25, 2018

How will iOS 12 change the way customers interact with brands on their phones? Here are four things every marketer should keep in mind.

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