Best Practices Archives

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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
Channels

Push Notifications

Mobile App

SMS

Email

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Best Practices

5 Digital Marketing Takeaways From Allstate & Zillow: A Recap of Our Chicago Digital Engagement Forum

Alyssa Meritt

September 19, 2018

Get insights from marketing leaders at Allstate and Zillow from our Digital Engagement Forum in Chicago. Learn more!

Best Practices

6 Reasons Retailers Need Mobile Wallet

Jessica Poundstone

August 06, 2018

From delivering coupons and loyalty cards to driving more in-store traffic, learn why every retailer should be connecting with customers through mobile wallet.

Airship News & Updates

Short and Sweet: Intelligent SMS Messages Pay Off

Simone Kriz

July 25, 2018

Learn how Urban Airship’s Digital Growth Platform can unlock the power of SMS text messaging in your omnichannel marketing strategy.

Best Practices

These 4 Brands Are Thriving at Defining Moments

Mike Stone

July 11, 2018

How apps from Amazon, Audi, HotelTonight and Robinhood are building customer loyalty by delivering value in the moments that matter.

Best Practices

Rich Push Notifications: Mobile Marketers’ FAQs

Melissa Manser

May 21, 2018

Getting started with rich push notifications? Get answers to your top questions.

Best Practices

Three Ways In-App Automation Can Drive Value for Your Brand

Melissa Manser

March 27, 2018

In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.

Best Practices

Enhancing Your Location-Based Messaging: Learn About Our New Integration with Radar

Meghan Suslak

March 22, 2018

We share how you can get our integration with Radar set up & walk through an example of a notification you can trigger using location data from Radar.

Best Practices

How E.ON Delivers Customer Value with Mobile App Messaging

Sara Gulamali

March 08, 2018

How energy company E.ON uses push notifications, message center content and A/B testing to empower app users and provide value.

Best Practices

Vodafone’s Partnership With Urban Airship

Melissa Manser

February 13, 2018

Thoughts from Vodafone’s Principal Device Manager for Vodafone’s Consumer Products and Services, Thomas Neumann, on what he looks for in a business partner, integrations between our respective teams, and more.

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