Best Practices Archives

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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
Channels

Push Notifications

Mobile App

SMS

Email

Web
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Mobile Wallet
Solutions
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- Airlines
- Media
- Sports
- Finance
- Retail
- Telecom
Pricing
Resources
Company

Marketing’s Future Demands AI Orchestration

Mike Herrick

January 25, 2018

Learn how Urban Airship’s Digital Growth Platform just got even more powerful with the addition of AI-driven marketing orchestration solutions as well as adding email and SMS as native channels.

Best Practices

Introducing WordPress & Drupal Integrations for Urban Airship Web Notifications

Meghan Suslak

December 20, 2017

Now you can quickly and easily integrate our web push notifications solution into your WordPress or Drupal website: learn more and get step-by-step instructions for getting started today!

Best Practices

Digital Marketing Insights from Symbility, Rogers Sportsnet and mParticle: Recapping Our Toronto Mobile Growth Workshop

Alyssa Meritt

December 14, 2017

Get key insights from top digital marketers in this recap of our Toronto Mobile Growth Workshop.

Best Practices

5 Privacy Tips for the Voice Notification Era

Mike Herrick

December 13, 2017

Voice notifications are here – and so are the privacy concerns that go with them. Protect your users and your brand with these tips from our SVP of product and engineering, Mike Herrick.

Best Practices

5 Things the Best Notifications Have in Common

Jessica Poundstone

November 17, 2017

Want to make sure your mobile notifications earn customer trust and get results? Here are 5 ways to make sure they do.

Best Practices

Apple’s App Store Review Times Spike in December – Here’s How to Plan Ahead

Jonathan Rueda

November 08, 2017

Got a new app or an app update you want in the Apple App Store by end of year? Plan ahead for seasonal spikes in ios app approval time – here’s how.

Airship News & Updates

Build Personalized Mobile Wallet Passes Easily — At Scale

Judy Chan

October 26, 2017

Now, digital marketers can build hyperpersonalized mobile wallet passes users will love. See how our gamechanging Adaptive Wallet Pass Management makes it possible.

Airship News & Updates

Announcing Our Voice Notification Early Access Program

Mike Herrick

October 24, 2017

Voice notifications have a huge amount of potential for brands to connect with customers in the right way at the right time. See how we’re making that happen, and join our Voice Notification Early Access Program.

Best Practices

How Airlines Can Grow Brand Loyalty & Revenue By Creating Hyperpersonalized Customer Experiences On Mobile

Emily Buckman

October 04, 2017

Here’s a playbook for a mobile-first marketing approach airlines can use to delight passengers, grow brand loyalty and boost revenue.

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