Best Practices Archives

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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
Channels

Push Notifications

Mobile App

SMS

Email

Web
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Pricing
Resources
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Mobile App Push Notification Benchmarks for 2023 Have Arrived

Emma Patterson

March 21, 2023

Since 2009, when Airship sent the first commercial push notification, we’ve made it our business to guide brands on harnessing the power of notifications across the customer lifecycle. This year we analyzed more than 665 billion notifications sent to more than 2.5 billion users across 13 verticals — offering the most robust push notification performance […]

Best Practices

Retail App Downloads Set Holiday Records, But Retention Will See Future Value Evaporate

Thomas Butta

December 16, 2022

Holiday retail sales set all-time records, with weekend shoppers numbering nearly 200 million. Consumers shopped more on their phones than ever — accounting for 55% of online sales. Consumers also spent at record levels all season long, including more than $2 billion every single day since November 1, with 19 days above $3 billion in […]

Airship News & Updates

Airship Launches a Framework for Assessing and Improving Mobile App Maturity

Michael Lavoie

November 21, 2022

When it’s your job to master mobile app experiences (MAX) for your brand, no one is more committed to helping take your strategy to the next level than Airship. That’s why we recently announced our Mobile App Maturity Assessment. It’s the tool your brand needs to help you understand where you are with your MAX […]

Best Practices

Onboarding Series Lifts First-Month Mobile App Retention Rates by 34 Percent

Jennie Lewis

November 09, 2022

Readers of this blog already understand the importance of delivering great mobile app experiences. Get it right and you’ll create enduring, profitable customer relationships. Get it wrong and you may not have a second chance. This blog offers insights on what “getting it right” looks like. It explores why some brands are able to drive […]

Marketing Orchestration

First name is not enough: applying advanced personalization tactics to mobile

Jennie Lewis

September 27, 2022

Customer expectations around personalized experiences are increasing. Salesforce reports that 73% of customers expect companies to understand their unique needs and expectations, up from 66% in 2020. And I’ve experienced this in my own interactions with brands. When I have an amazing interaction with a food delivery app, that experience is etched in my mind […]

Best Practices

When it comes to mobile app experience, it’s time to rethink who’s doing what

Thomas Butta

September 06, 2022

If you check out our new report of findings from Airship’s Mobile App Experience Gap Survey, you’ll find a good snapshot of the state of mobile app development across a wide range of companies. In the study we surveyed both technical people (developers) and non-technical people (marketers and mobile product owners) who work with mobile […]

Digital Marketing Trends

5 Ways Leading Retailers are Exceeding Customer Expectations with Hybrid In-store Experiences

Julia Parker

June 27, 2022

Retailers across segments are facing one big question – how to drive revenue amid uncertain economic conditions, supply chain interruptions and increased competition for customer attention.

Best Practices