Best Practices Archives

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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
Channels

Push Notifications

Mobile App

SMS

Email

Web
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Mobile Wallet
Solutions
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Pricing
Resources
Company

Our Cyber Week Data Analysis Reveals 3 Mobile Growth Trends for Retail Apps

Sarah MacDonald

November 29, 2016

Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.

Best Practices

Building Your First Mobile Marketing Strategy

Alyssa Meritt

November 23, 2016

Not all businesses need a mobile app, but they all need a mobile marketing strategy. So what is a mobile marketing strategy? Find out & get started today.

Best Practices

How to Write a Better App Store Update (and Boost App Store Optimization)

Alyssa Meritt

November 22, 2016

If your last app store update consisted of two words, “bug fixes,” you’re missing a big opportunity to engage your app users. Get the scoop.

Analytics & Data

Get Smart About Your Mobile Notifications Strategy to Avoid “Tune Out”

Brad Gagne

November 21, 2016

How effective is your mobile notifications strategy? How do you know? Learn which KPIs to track and more from Brad Gagne, VP analytics, POSSIBLE Mobile.

Best Practices

REI #OptOutside Campaign Highlights Mobile Messaging Best Practices

Erin Hintz

November 11, 2016

Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.

Best Practices

How to Create Rich Push Notifications

Meghan Suslak

November 08, 2016

Create rich push notifications for iOS 10 or Android in 7 easy steps with our step-by-step tutorial. Get started today!

Best Practices

Mobile Notifications Best Practices: You Bring Questions, We’ll Bring Answers! [Upcoming Webinar]

Jessica Poundstone

November 03, 2016

You have mobile notification questions; our experts have answers. We’re bringing the two together at our upcoming webinar. Register today.

Airship News & Updates

Making Sure Your Future, Our Future, Everyone’s Future is Wide Open

Mike Herrick

November 02, 2016

Learn how Urban Airship’s sees the future of mobile growth, and how our next-generation Digital Growth Platform is turning our vision into reality.

Best Practices

Chatbots, Mobile App Engagement, Mobile Wallets and More: An Apps World London Recap

Sarah MacDonald

October 31, 2016

Couldn’t make it to the Apps World London? Sarah MacDonald shares the top takeaways for mobile strategists.

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