Your development team added the latest Urban Airship SDK to your mobile app. So now what? We’ll walk you through some starter messaging ideas that you can do with Urban Airship Engage, “out of the box,” with no additional development work or tagging, once our SDK is installed in your app.

Getting the right message to the right person, at the right place, at the right time requires someone to actually write content. You can’t just send out broadcast notifications, or repurpose old email campaigns and still be relevant. Mobile messaging includes a whole toolset of ways to communicate: push notifications, interactive notifications, message center and in-app messages. We’ve created a mobile messaging template spreadsheet to help you get started.

Really? The Kardashians? Yes. Their brand empire extends to your phone! Mobile offers another channel for stars to engage with fans, and to make money. Since its June 2014 launch, the mobile gaming app, Kim Kardashian: Hollywood has been downloaded 42 million times, and brought in more than $100M, making it an app store hit. […]

Since Apple’s unveiling of iBeacons at WWDC 2013, major technology players have placed bets on beacons. But do they live up to their hype? We’ll give our take and help you decide if beacons are right for your brand.