Best Practices Webinar Recap: 3 Critical Growth Tactics for Mobile Apps AJ Park June 27, 2016 Get scalable ways to acquire and retain app customers by following an approach that blurs the lines between marketing, product management and analytics.
Airship News & Updates It’s the End of the Beginning for Mobile Brett Caine June 23, 2016 Seven years ago we introduced Urban Airship to mobile app developers at WWDC 2009, handing out coffee and donuts to the hording masses waiting to get in. We didn’t have a ticket to attend ourselves, but we had the first functioning third-party push notification service that made it easy to use this brand new form […]
Best Practices Mobile App Marketing: Choosing the Right Channels AJ Park June 22, 2016 Have you ever uninstalled an app from your phone because you were getting too many push notifications? Or wondered why your flight information is popping up as a text message, rather than in your mobile wallet? Bad messaging channel choices, that’s why. Mobile devices offer a huge number of different ways to connect with your […]
Best Practices Using In-App Messaging to Engage Mobile Users Erin Hintz June 21, 2016 7 ways to drive mobile engagement – and a better customer experience – with in-app messaging.
Best Practices Targeted Promotional Campaigns Deliver Value for eir and its MyMeteor Users AJ Park June 20, 2016 The Client eir is Ireland’s leading telecommunications provider and operator and owner of mobile subdivision, Meteor. The company puts their customers first in order to create an easy to understand, straightforward mobile phone service and plans, paired with superb deals and exceptional customer service. The Strategy Meteor created the My Meteor app, which allows customers […]
Best Practices Apple & Google Got it Right — Apps are About Retention! Bill Schneider June 16, 2016 There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next […]
Best Practices Upcoming Webinar: 3 Critical Growth Tactics for Mobile Apps AJ Park June 15, 2016 When it comes to mobile, we’re all growth hackers. We need to be able to identify the most effective, efficient ways to grow mobile business — and fast. Attend our webinar on June 23rd and learn hree tactics growth hackers can use to generate sustainable results in mobile.
Best Practices WWDC 2016 Focuses On Making Experiences More Ubiquitous, Accessible and Human Mike Herrick June 14, 2016 The 27th WWDC Keynote was held yesterday in San Francisco’s Bill Graham Civic Auditorium, and Apple put emphasis on welcoming new faces. Among attendees, 72% were first timers (including 100+ under the age of 18), hailing from more than 74 countries. Other numbers putting WWDC 2016 into context: 500 apps eight years ago has grown […]
Best Practices Shifting from Mobile App User Acquisition to Retention Neel Banerjee June 08, 2016 App engagement and user retention are key to success on mobile. Here are three ways our mobile analytics solution, Insight, can help.