What Is Mobile Engagement? Mobile engagement is the act of engaging a user through available messaging channels inside and outside of an app. Companies use mobile engagement to deliver positive brand experiences, support their business goals and build valuable, long-term relationships. Engagement typically starts the moment a user downloads your app. Showing users your app’s […]

If your message causes your best customers’ phones to vibrate, it better be relevant. The Urban Airship Strategic Services group takes this to heart every time we partner with a brand. Hear how we go about developing the optimal mobile messaging strategy for our clients and their users.

Our SVP of Product & Engineering, Mike Herrick, recently had a blog post about creating a Connect Bot to see Connect events in Slack. Towards the end of his post, he asked for feature ideas, including advice on which chat systems to integrate with next. At a previous job, I had used the excellent Hubot […]

We’ve pulled together a few types of apps where brands have tried to simplify the travel experience and ensure a great trip.

Trends, trends and more trends. As marketers, we live and die by them. Hear our reactions to the latest marketing trends, and our biggest takeaways from the Gartner Digital Marketing Conference.