Analytics & Data Connecting Mobile Data: Is Your App a Data Silo? AJ Park May 16, 2016 You have valuable data on your core audience. But… does your customer system of record include all of these touchpoints? Hear our tips for harnessing this data.
Best Practices The Evolution Of A New Mobile Wallet Feature: Batch Importer Henry Lyne May 13, 2016 Let’s face it. For developers, APIs are great. Especially well-documented APIs that make it easy for developers to integrate with a service and create or extend applications. We designed Urban Airship Reach with a feature-rich API. So naturally, we love it when people use our API — and we’re almost also a little disappointed when they would rather not.
Best Practices Targeted Mobile Messaging Strategy Leads Redbox to Massive Traffic Increase AJ Park May 12, 2016 A 300% increase in redemption after a single notification. A 16x increase in web traffic. These statistics are a marketer’s dream, right? Redbox actually achieved them through their work with Urban Airship.
Best Practices Yes, Another Inbox: 4 Key Advantages Apps Gain from a Message Center Erin Hintz May 11, 2016 Here are four essential advantages you can gain by implementing an in-app message center.
Best Practices Mobile Messaging Strategy: It’s About Time Alyssa Meritt May 10, 2016 You’ve got the perfect mobile message and the right channel to send it through. But when’s the best time to send it? 4 tips from our digital strategists.
Analytics & Data 5 Strategies to Enhance Your Holiday Campaign Efforts Melissa Manser May 06, 2016 As the mobile experience becomes further tied to both in-store and online shopping, retailers are honing their mobile strategies in preparation for Holiday 2016. Our unique insight into how mobile impacted Holiday 2015 sales can help strength 2016 initiatives.
Airship News & Updates New Developer Framework Support: Titanium Greg Weinger May 04, 2016 As part of our goal to make it even easier for developers to adopt Urban Airship Engage, we are pleased to announce support for another key app development framework: Appcelerator Titanium.
Best Practices Motherhood & Mobile App Retention: True Personalization Wins Stephanie Capretto May 02, 2016 As we approach Mother’s Day here in the U.S., I’ve been thinking about all of the tools I use as I prepare to become a momma. Not surprisingly, I downloaded several pregnancy and baby apps on my journey, and would love to share a few takeaways that could be applied to any app.
Best Practices Mobile Messaging Strategy: Where Should I Direct My Audience? Simmi Singh Corcoran April 28, 2016 We know mobile messaging is tough. The ramifications of the wrong message can be high, and making sure you’re providing utility to your recipients can be challenging. What you feel is important enough to share may not be important in your user’s eyes. And with the ever-present fear of app deletion at play, you want to get it right.