Best Practices Archives

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Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

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Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

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Capture, sync and augment customer data to create relevant customer experiences

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Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

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Optimize app store listings to increase visibility and downloads
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How Leading Brands Bring Customers Back (And Back Again)

Jack Coleman

July 12, 2021

How do leading brands drive loyalty and retention? We sat down with five of today’s most influential marketing leaders to discuss the strategies that keep customers coming back again and again.

5 Steps Marketers Can Take to Improve Their Emails (Especially with Apple’s Mail Privacy Protection)

Emily Hottal

July 09, 2021

Here are steps marketers can take to adjust to Apple’s Mail Privacy Protection and improve their overall email experience for their customers.

Best Practices

How Much Personalization Is Too Much?

Jack Coleman

July 07, 2021

Is there such a thing as too much personalization? We sat down with five of today’s most influential marketing leaders to discuss how brands can strike the right balance.

Best Practices

Apple’s Crucial IDFA Change: 3 Tips for Strengthening Brands with First-Party Data

Bernardo de Albergaria

July 06, 2021

For marketers, third-party data is getting scarcer, which in turn increases the importance of first-party data. With that in mind, here are three tips marketers can use to strengthen their brands.

Best Practices

How to Build Seamless Multi-Channel Customer Experiences

Jack Coleman

June 28, 2021

How can brands structure effective multi-channel communications? We sat down with five of today’s most influential marketing leaders to answer that key question.

Best Practices

5 Key Questions to Shape a Winning BOPIS Strategy

Jack Coleman

June 22, 2021

Five must-ask questions to shape a winning BOPIS strategy that drives customer satisfaction and business impact.

Best Practices

5 Mobile App Optimization Ideas for Banking and Finance

Jack Coleman

June 15, 2021

Mobile banking is on the rise. Is your mobile app up to the task? Try these 5 app optimization ideas to deliver a loyalty-winning experience for your banking and finance customers.

Engagement Channels