Best Practices How Much Personalization Is Too Much? Jack Coleman July 07, 2021 Is there such a thing as too much personalization? We sat down with five of today’s most influential marketing leaders to discuss how brands can strike the right balance.
Best Practices Apple’s Crucial IDFA Change: 3 Tips for Strengthening Brands with First-Party Data Bernardo de Albergaria July 06, 2021 For marketers, third-party data is getting scarcer, which in turn increases the importance of first-party data. With that in mind, here are three tips marketers can use to strengthen their brands.
Best Practices How to Build Seamless Multi-Channel Customer Experiences Jack Coleman June 28, 2021 How can brands structure effective multi-channel communications? We sat down with five of today’s most influential marketing leaders to answer that key question.
Best Practices 5 Key Questions to Shape a Winning BOPIS Strategy Jack Coleman June 22, 2021 Five must-ask questions to shape a winning BOPIS strategy that drives customer satisfaction and business impact.
Best Practices 5 Mobile App Optimization Ideas for Banking and Finance Jack Coleman June 15, 2021 Mobile banking is on the rise. Is your mobile app up to the task? Try these 5 app optimization ideas to deliver a loyalty-winning experience for your banking and finance customers.
Engagement Channels How to Adapt your Mobile Strategy for iOS 14.5 Mike Herrick June 03, 2021 Get tips and best practices to adapt your mobile app engagement and retention strategy for Apple’s iOS 14.5.
Push Notifications 7 Mobile Engagement Stats that Show How Push Notifications Boost ROI Jack Coleman May 22, 2021 Learn how push notifications can help you meet your mobile engagement goals.
Best Practices Brevity = Wit: The Ideal Push Notification Length Jack Coleman May 19, 2021 What’s the ideal mobile app push notification length? Get guidelines and best practices from Airship.
Best Practices Clubhouse Has a Major Notifications Problem Mike Herrick March 22, 2021 When mobile marketers send too many notifications, they are discouraging users from clicking through and even tempting them to delete the app.