Best Practices Archives

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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
Channels

Push Notifications

Mobile App

SMS

Email

Web
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Pricing
Resources
Company

How Mobile App Engagement Has Evolved Across Southeast Asia

Ana Williams

March 11, 2021

Airship spoke with leaders within the telecom and technology industries in Southeast Asia to find out how they have handled the pandemic, and improved their digital footprint.

Best Practices

How to Benchmark Your Mobile App Engagement Strategy

Jessica Poundstone

March 09, 2021

Is your mobile engagement strategy delivering optimal results? Airship’s new report, Push Notifications & Mobile Engagement: 2021 Benchmarks, is here to help you answer that and other key questions.

Best Practices

4 Real-World Examples of Location-Based Marketing (And Best Practices)

AJ Park

March 03, 2021

See how these four brands are implementing brilliant location-based marketing strategies to boost user engagement.

Best Practices

7 Effective App Marketing Strategies

AJ Park

February 23, 2021

Seven creative ways to market your app. Learn how to develop your app marketing strategy from Airship.

Best Practices

AppsFlyer Integration: Optimize Your Acquisition Spend

Ramsey Kail

February 23, 2021

With the Airship integration from AppsFlyer, a leading mobile attribution and marketing analytics solution, marketers are able to use the attribution data captured by AppsFlyer in Airship’s segmentation tools.

Best Practices

Location-Based Marketing: What’s the Difference Between Geotargeting and Geofencing?

AJ Park

February 19, 2021

The difference between geotargeting and geofencing is a clear one, and understanding that difference can help you give a facelift to your location-based marketing.

Best Practices

Why You Need a Growth Marketing Strategy

AJ Park

February 17, 2021

Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. Learn effective growth marketing strategies from Airship.

Best Practices

15 Strategies for Mobile App Marketing

AJ Park

February 10, 2021

Learn how to leverage mobile app marketing campaigns with these 15 helpful tips. Learn more from Airship.

Digital Marketing Trends

Why Personalized Mobile Messaging Will be Crucial to Customer Experience for 2021

Kaitlyn Hogue

February 04, 2021

For 2021, marketers should focus on mobile and personalization to offer the best experience for their customers. Here’s why these two tools have proven to be crucial when it comes to customer experience.

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