Best Practices How Simple Personalizations Can Drive Big Engagement this Holiday Season Emily Hottal November 25, 2020 Make your messages stand out from the crowd this holiday season with these simple personalization ideas.
Media The 3 Key Ingredients For Breaking News Alerts Matt Price November 13, 2020 For Media brands, meeting consumer expectations and growing their customer base requires three key ingredients for breaking news alerts: Speed, Channels and Preference Controls.
Best Practices Creating Relevant Customer Experiences with Attributes, Events and Tags Meghan Suslak October 27, 2020 With Airship’s recent advancements of event and attribute segmentation, there are now many options for when and how to target your customers. Here are some helpful tips on when to use events, attributes or tags in your audience segmentation.
Best Practices 4 Critical Steps Before You Start Personalizing Your Mobile App Michael Lavoie October 26, 2020 While brands have had years to perfect their email personalization practices, getting started with app personalization requires some new ways of thinking.
Push Notifications 11 Proven Push Notification Strategies for Customer Growth AJ Park October 12, 2020 Ready to enter a growth phase with your customers? Keep them engaged and encourage them to connect with your brand by using these strategies.
Best Practices Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score. Tim Duncan August 31, 2020 How a brand’s ability to adapt determines its level of digital maturity and sets the foundation to survive major shifts in the marketplace.
SMS Marketing SMS Regulatory Compliance: What You Need to Know About Text Messaging Mitzi Mori August 11, 2020 SMS regulation compliance may seem daunting, but when done correctly, text messaging can be a powerful marketing tool to reach and engage with your customers.
Airship Journeys Keep Them Coming Back: Three Customer Journeys for Retention Jack Coleman July 28, 2020 Use these three customer journeys to cultivate loyalty and keep them engaged during the retention phase of the customer lifecycle.
Airship Journeys 6 Critical Steps Before Building Your Next Customer Journey Jennie Lewis July 10, 2020 Learn about six essential steps to take before you can start building customer journeys that deliver value across the customer lifecycle.