Best Practices Archives

Platform
Get Pricing
Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
Channels

Push Notifications

Mobile App

SMS

Email

Web
NEW

Mobile Wallet
Solutions
- Industries
- Airlines
- Media
- Sports
- Finance
- Retail
- Telecom
- Partners
Pricing
Resources
Company

Why Personalized Mobile Messaging Will be Crucial to Customer Experience for 2021

Kaitlyn Hogue

February 04, 2021

For 2021, marketers should focus on mobile and personalization to offer the best experience for their customers. Here’s why these two tools have proven to be crucial when it comes to customer experience.

Best Practices

How Simple Personalizations Can Drive Big Engagement this Holiday Season

Emily Hottal

November 25, 2020

Make your messages stand out from the crowd this holiday season with these simple personalization ideas.

Media

The 3 Key Ingredients For Breaking News Alerts

Matt Price

November 13, 2020

For Media brands, meeting consumer expectations and growing their customer base requires three key ingredients for breaking news alerts: Speed, Channels and Preference Controls.

Best Practices

Creating Relevant Customer Experiences with Attributes, Events and Tags

Meghan Suslak

October 27, 2020

With Airship’s recent advancements of event and attribute segmentation, there are now many options for when and how to target your customers. Here are some helpful tips on when to use events, attributes or tags in your audience segmentation.

Best Practices

4 Critical Steps Before You Start Personalizing Your Mobile App

Michael Lavoie

October 26, 2020

While brands have had years to perfect their email personalization practices, getting started with app personalization requires some new ways of thinking.

Push Notifications

11 Proven Push Notification Strategies for Customer Growth

AJ Park

October 12, 2020

Ready to enter a growth phase with your customers? Keep them engaged and encourage them to connect with your brand by using these strategies.

Best Practices

Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.

Tim Duncan

August 31, 2020

How a brand’s ability to adapt determines its level of digital maturity and sets the foundation to survive major shifts in the marketplace.

SMS Marketing

SMS Regulatory Compliance: What You Need to Know About Text Messaging

Mitzi Mori

August 11, 2020

SMS regulation compliance may seem daunting, but when done correctly, text messaging can be a powerful marketing tool to reach and engage with your customers.

Airship Journeys

Keep Them Coming Back: Three Customer Journeys for Retention

Jack Coleman

July 28, 2020

Use these three customer journeys to cultivate loyalty and keep them engaged during the retention phase of the customer lifecycle.

Browse by Category