Best Practices How to Create an Automated Welcome Push Notification for New App Users Michael Halka October 10, 2019 Learn best practices for sending an automated push notification welcome message to new app users.
Best Practices Customer Engagement Saves Time and Money in New Airship Case Studies Simone Kriz October 01, 2019 A collection of Airship customer engagement case studies featuring AccuWeather, Alaska Airlines, GasBuddy, OPB, and the Chicago Tribune.
Best Practices Top 10 Tips to Get the Opt-In Jessica Poundstone September 11, 2019 What can you do to maximize your opt-in rate? We have top 10 tips to help you get that opt-in for your mobile app notifications.
Best Practices How AMC Theaters and the Chicago Tribune Uses Data and Preference Centers for Their Messaging Strategies AJ Park July 11, 2019 AMC Theaters and the Chicago Tribune share their marketing strategies at the Customer Engagement Forum in Chicago.
SMS Marketing Why SMS Should Be a Strong Focus in Your Customer Engagement Mike Stone June 26, 2019 Mobile marketing is increasingly all about offering personalized relationships. And what is a more personal connection than a text?
Best Practices 3 Ways to Use Web Push to Connect With Your Customers Jessica Poundstone June 22, 2019 Web push notifications create value and utility for you and your customers. Get ideas and best practices for creating web push that gets results.
Best Practices 3 Ways You Can A/B Test Your Push Notification Marketing Messages Today Sean Haines June 03, 2019 Improve mobile conversions and mobile engagement by A/B testing your push notification marketing messages in this how-to guide.
Best Practices How to Personalize SMS and Email Messages with Dynamic Content Emma Patterson May 29, 2019 Dynamic Content is the best way to deliver personalized content at scale, and to do it in a way that doesn’t exhaust marketing resources every time a campaign needs to be sent.
Best Practices 3 Questions Every CMO Should Ask to Improve Customer Experience Mike Stone May 02, 2019 Use these questions to start the conversation on how your marketing team can build experiences that create long-term value for both customers and brand.