Airship News & Updates Archives

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A Marketer’s Guide to Push Notification Benchmarks

Abbie Baxter

February 24, 2025

Push notifications capture customers’ attention on today’s most valuable and visible real estate — smartphone lock screens — and bring them back to the app for conversion. The role of push notifications in a cross-channel strategy has only grown as consumers increasingly reject blunt promotional email and social media marketing. But with the sheer volume […]

Airship News & Updates

Fast Track Your Airship Expertise and Value Creation with Flight School

Sofia Arar

February 05, 2025

At Airship, we take pride in helping our clients elevate their customer experience strategy with flexible, hyper-personalized solutions built for today’s mobile-driven customer experiences. Our goal is to make it easy for you to unlock value from our offerings quickly, and easily adapt when your business objectives evolve. That’s why we’re excited to announce the […]

Airship News & Updates

The Vital Role of Email Marketing in a Cross-Channel Customer Experience Strategy

Abbie Baxter

January 30, 2025

Email marketing has long been one of the most trusted channels for brands. It reigns supreme as the most adopted direct line of communication with customers, offering brands an opportunity to send promotions, reminders and rich information at scale. Today, email remains the most common activation point for brands, gaining consumer consent in exchange for […]

Airship News & Updates

Feature A/B Testing: De-Risk Your Web + App Launches and Drive Data-Driven Success

Melissa Loder

January 28, 2025

Launching new features is one of the most exciting aspects of digital product development, but it’s also one of the riskiest. Will the feature resonate with your audience, especially your most valuable or vulnerable segments? Will it deliver on your business goals? Are you allocating your resources where they will have the most impact? Without […]

Airship News & Updates

How OneFootball Builds a Habit of App Engagement with Compelling Short-Form Content

Harriet McNaughton

January 23, 2025

OneFootball is the largest football media platform in the world, with 200 million monthly active users and 7 billion app sessions annually. Through their native apps, website and connected TV app, OneFootball delivers unparalleled worldwide football coverage, offering everything from breaking news and highlight clips to live streaming matches and providing real-time commentary, analysis and […]

Airship News & Updates

3 Ways Hawaiian Airlines Transformed the Day-of-Travel Customer Experience

Harriet McNaughton

January 21, 2025

Hawaiian Airlines, the largest and longest-serving airline in Hawaii, is renowned for its authentic hospitality. The company continually innovates to make its travel experience as seamless and stress-free as possible. Working with Airship, the airline transformed the traveler’s day-of-travel experience with real-time updates and user-friendly features. The Travel Experience Challenge Travel days are stressful, and […]

Airship News & Updates

2024 Year in Review: Extending Airship’s Leadership in Cross-Channel Customer Experience

Michael Lavoie

January 09, 2025

Like most years in a connected world, 2024 saw many transformative events — the Olympics and other major sports tournaments, elections across the world, global conflict and natural disasters, just to name a few. Each had a profound impact on the way that consumers navigate the world, evolving how they follow, learn, shop, spend, travel […]

Airship News & Updates

The Top Trends Shaping Mobile-First Customer Experience in 2025

Harriet McNaughton

December 13, 2024

2025 already promises to be a transformative year for customer experience. The widespread adoption of AI and other emerging technologies, coupled with the shifting data ecosystem, is forcing brands to retool their mobile strategy and martech stack to meet modern customer needs. As customer expectations continue to shift and channel fragmentation increases, brands must prioritize […]

Airship News & Updates

Airship Opens Office in Singapore, Bringing Direct Support to Customers Throughout APAC Region

Abbie Baxter

December 10, 2024

We’re excited to expand our team in the APAC region with a new office in Singapore. Since 2019, Airship has supported a full-time account team in the region through a partner, including relationship managers as well as strategic and technical account managers. Now, we’re deepening our commitment to the region with in-house, on-the-ground Airship experts […]