Like most years in a connected world, 2024 saw many transformative events — the Olympics and other major sports tournaments, elections across the world, global conflict and natural disasters, just to name a few. Each had a profound impact on the way that consumers navigate the world, evolving how they follow, learn, shop, spend, travel […]

2025 already promises to be a transformative year for customer experience. The widespread adoption of AI and other emerging technologies, coupled with the shifting data ecosystem, is forcing brands to retool their mobile strategy and martech stack to meet modern customer needs. As customer expectations continue to shift and channel fragmentation increases, brands must prioritize […]

We’re excited to expand our team in the APAC region with a new office in Singapore. Since 2019, Airship has supported a full-time account team in the region through a partner, including relationship managers as well as strategic and technical account managers. Now, we’re deepening our commitment to the region with in-house, on-the-ground Airship experts […]

Rising customer expectations call for new and innovative strategies in 2025. You’re likely already considering how to implement new mobile-first tactics or iterate existing ones to drive customer retention and deliver the seamless, connected experiences that customers expect. Mobile-first is indeed the right mindset: during the coming year, consumers will continue to spend more time […]

Airship clients understand better than anyone the importance of delivering seamless and connected experiences across digital channels. The winners of the 2024 Altitude Awards — Asda, bol, CIMB Singapore, Sally Beauty Holdings and The Vitamin Shoppe — are a testament to this. We’re excited to shine a spotlight on the brands creating memorable digital experiences […]

At Airship, we take pride in helping our clients win big with their customers. We go beyond in every way to ensure client success and continually expand our products and services to increase the value we deliver as the industry evolves. That’s why we’re honored to win the 2025 Buyer’s Choice Award from TrustRadius — […]

In today’s digital-first landscape, customers expect seamless, personalized experiences across every interaction. Yet, delivering on these expectations has become a growing challenge. With an explosion of digital touchpoints, customers no longer move linearly or predictably from awareness to conversion and beyond. Now, consumers engage with brands across a dynamic mix of channels and devices — […]

We’re delighted to showcase the finalists for the 2024 Altitude Awards, which celebrate brands that have created memorable digital experiences for their customers and delivered standout mobile-first value creation. The shortlist selected by an esteemed panel of international experts recognizes innovations across four distinct categories: Acquisition, Activation, Value Impact and Unified Experience. Let’s take a […]

Over half a billion people browse the Apple App Store weekly and over 25 billion apps were downloaded from Google Play in Q1 2024 alone. Mastering App Store Optimization (ASO) has become more critical than ever. In an increasingly competitive app market, where the average Cost Per Install can vary from $1.5 to $5 depending […]