This article was originally published in EMARKETER The mobile landscape is rapidly evolving, and a strong mobile strategy is essential for B2C brands. Brands must prioritize a unified mobile approach to stay competitive, according to new research from Airship in partnership with EMARKETER based on an October 2024 survey of 120 B2C global brands. Here are […]

Capturing and retaining your audience is a constant battle. Acquisition costs are rising. Organic referral traffic is plummeting in the zero-click era. To make matters worse, email open rates and social media engagement have declined. Media brands need to go beyond blunt promotional marketing to keep their audience coming back. This means creating unique value […]

Email reigns supreme as consumers’ preferred line of communication with brands, offering a direct line to send rich, valuable information at scale. However, with inboxes overflowing and attention spans shrinking, cutting through the inbox noise is more challenging than ever. Airship research shows that a staggering 79% of the consumers ignore or delete marketing emails […]

Customers move across an ever-growing number of channels and devices within hours, sometimes even minutes. New research from Salesforce found that consumers interact with brands on average across nine different touchpoints. The challenge? They expect you to engage them personally, acknowledging their context and preferences at every touchpoint.  Most brands recognize the value of personalizing […]