Consumers’ reliance on mobile devices and their immersion in social media have changed the way they interact with content and brands. Instead of carving out a set time to go shopping or read the news, consumers’ interactions with brands are short, focused and transactional — often referred to as “content snacking.” This change in consumer […]

When it comes to delivering incredible mobile app experiences and creating powerful promotional campaigns, there are two names that stand out: Airship and Talon.One. Airship has been the leader in mobile app experience since the dawn of apps, powering the first commercial messages and then expanding to all engagement channels, no-code native app experience creation […]

The demand for personalized messaging is on the rise, yet consumers are becoming increasingly cautious about when, how and why they share their personal information with brands. Consumers want brands to know them (“cool”), but not too much (“creepy”). As first-party data takes center stage, it’s crucial for brands to strike the right balance between […]

International Women in Engineering Day is celebrated on June 23 every year around the world, to honor women in the field of engineering. It focuses on raising the profile of women who are changing the field of engineering. To help celebrate the day and the important role diversity plays for every team, we thought we’d […]

Gamification is the use of game design elements and mechanisms in non-game contexts. In this series, we will outline the various forms of mobile app gamification, including when you should consider them and how to do them well. The most common objective for gamification is to motivate people to perform certain behaviors, which in a […]

As the head of product management at Airship, I admit to being biased about the importance of innovation. So when a customer recently asked me about it, here’s what I said: Airship is here to make experiences better – for you and your mobile app customers. One key to our success is innovation. Innovation means […]