In the fast-paced world of mobile app experience, innovations are key. New ways to provide utility and ease of use. New ways to welcome and learn about your customers. New ways to personalize experiences and communications — inside and outside the app™. Brands know they can’t just launch a new app feature and hope for […]

App marketers know it’s important to gain customer attention during the first 30 days after download.  But why are those first 30 days so critical?     Attention is fleeting. Some brands I work with see customers leave the app in as little as 90 seconds during their first visit.  App retention data shows that customer interaction […]

Customer data is the backbone of any marketing strategy and the linchpin of e-commerce. But today, we’re seeing the clock run out on mining consumer information versus minding customer needs. As third-party data dwindles, first- and zero-party data are taking center stage. The good news is that consumers today are more likely to provide all […]

As a marketer, you know that building and engaging your app customer base is crucial to the success of your app. But how can you do this more effectively? While the go-to channel for app engagement is often push notifications, SMS and email offer unique advantages that can help you grow your audience and drive […]

There’s no shortage of data showing that customers want, and often expect, personalized content from brands.   But what is the actual impact of using personalization and what are the necessary elements of personalization that most influence customer engagement?   In a study of Airship customer data, we found that push notifications that are personalized have a […]

Consumers’ reliance on mobile devices and their immersion in social media have changed the way they interact with content and brands. Instead of carving out a set time to go shopping or read the news, consumers’ interactions with brands are short, focused and transactional — often referred to as “content snacking.” This change in consumer […]