Tips for overcoming customer drop off in the activation phase Heading into New Year’s Resolution season, we can expect  a surge of interest in Health & Fitness programs and apps. It’s a great opportunity for apps in this category to capture downloads and focus on the long-game of converting and keeping subscribers.  However, Health & […]

We’ve known for several years that downloads of retail apps spike with the Thanksgiving weekend. Black Friday is consistently the top day of the year for people to add a retail app to their phones. In fact, last year, more than double the daily average of retail apps was installed on that day.  We also […]

Mobile apps are the digital center of customer experience. We as app customers know this. So do brands who see their mobile app customers generate multiples in revenue and frequency versus their non-app customers. That’s the good news. The bad news is that global app downloads continue to grow every year, but retention rates have […]

Airship’s Elevate22: London brought brand leaders and mobile app experts together to share strategies for optimizing the entire mobile app customer lifecycle to create greater value for both customers and businesses.

When we learned about iOS 16 Live Activities at WWDC, we immediately got pretty excited because we saw how useful it could be for consumers. Live Activities give brands another app experience they can deliver to their audience directly on the lock screen.  Since then, Apple recently released the Live Activities Human Interface Design Guide […]

We’re pleased to announce that after two years of virtual meetings, Elevate22: Mastering MAX  will take place in-person in New York City on September 28th and in London on October 13th.  Elevate22 is a live, in-person event featuring some of the world’s most valuable brands. Hear firsthand as they discuss their mobile app strategies and […]