Airship & Adjust Oktoberfest 2022: How to Generate Greater Value from Mobile App Experiences
Harriet McNaughton
Mobile apps are the digital center of customer experience. We as app customers know this. So do brands who see their mobile app customers generate multiples in revenue and frequency versus their non-app customers. That’s the good news. The bad news is that global app downloads continue to grow every year, but retention rates have […]