Capturing and retaining your customers’ attention is hard. Consumers today are flooded with marketing messages wherever they turn and increasingly reject blunt promotional marketing. These rejections make it more difficult for brands to reach target audiences and drive conversions. Brands need to get creative about how they resonate with customers. One way to break through […]

We get super excited when customers use Airship’s technology to achieve top-notch results. This time — Orange France.  A dominant player in the telecommunications industry and one of the largest mobile providers globally, Orange France has always been committed to delivering seamless connectivity and exceptional customer service. They recently completed a two-month project that tested […]

Customer-obsessed companies are outperforming their competitors with 41% faster revenue growth and 51% better customer retention. Personalization and relevance are no longer just perks; they’re critical brand differentiators. This is especially true in the mobile ecosystem, where customers engage and transact with brands across an ever-expanding number of digital channels. Despite the growing emphasis on […]

Meet the judges The 2024 Altitude Awards are heating up! As the deadline approaches, we’re seeing some seriously inspiring entries showcasing innovative mobile customer experiences. If you haven’t submitted yours yet, it’s not too late. We’ve extended the deadline to October 3rd to give you extra time to make your mark. But first, let’s introduce […]

As mobile product owners and marketers we invest our time creating engaging mobile experiences. Apps are a critical part of the mobile strategy because they allow us to design the experience around the needs and behaviors of the customer. Research from Bryj has found that mobile app customers spend 3.5X more than non-app customers over […]

In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. What they see from your brand in one channel should be contextually connected with what they see from you in other channels. This, of course, is much easier said than done.  Customers experience disconnected and broken interactions with brands because […]

Leading brands gathered at Airship’s Mobile Leaders Forum (MLF) last week to discuss the latest trends and best practices in mobile customer experience. We heard from innovators at Sally Beauty, New York Post, NBCU Local and AccuWeather about winning audience engagement and retention strategies, the ever-growing importance of personalization, the challenge of delivering unified customer […]

Mobile apps have become the center of digital experiences. That’s where customers browse content, make purchases, share feedback, refer their friends and perform many other high-value actions. However, too often, brands treat their apps as just another messaging channel, driving customers to install but failing to account for activation and engagement when experiences matter most. […]

Are customers really at the center of everything you do? Or is there room for improvement? Brands must continuously evolve to keep up with ever-changing customer expectations. Enter Airship and Twilio — which together empower brands to anticipate shifts in customer behavior, adapt to emerging channels and leverage advancements in tech to help deliver exceptional […]