In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. What they see from your brand in one channel should be contextually connected with what they see from you in other channels. This, of course, is much easier said than done.  Customers experience disconnected and broken interactions with brands because […]

Leading brands gathered at Airship’s Mobile Leaders Forum (MLF) last week to discuss the latest trends and best practices in mobile customer experience. We heard from innovators at Sally Beauty, New York Post, NBCU Local and AccuWeather about winning audience engagement and retention strategies, the ever-growing importance of personalization, the challenge of delivering unified customer […]

Mobile apps have become the center of digital experiences. That’s where customers browse content, make purchases, share feedback, refer their friends and perform many other high-value actions. However, too often, brands treat their apps as just another messaging channel, driving customers to install but failing to account for activation and engagement when experiences matter most. […]

Are customers really at the center of everything you do? Or is there room for improvement? Brands must continuously evolve to keep up with ever-changing customer expectations. Enter Airship and Twilio — which together empower brands to anticipate shifts in customer behavior, adapt to emerging channels and leverage advancements in tech to help deliver exceptional […]

As consumers, we’re all accustomed to the power, flexibility, simplicity and joy that come from using mobile apps. Our mobile devices are never more than an arm’s length away. Apps make them so much more convenient and useful — whether we’re ordering morning coffee, listening to a podcast on the way to work, finding and […]

The Altitude Awards are BACK! Are you ready?  The Altitude Awards recognize the brands that have successfully navigated the complexities of digital customer experience. In today’s mobile-first world, delivering a seamless and connected experience across digital channels is essential, yet many brands still struggle with this challenge. The Altitude Awards highlight those who have excelled […]

Public broadcasting leader France TV streams programming on their suite of mobile apps to over 25 million monthly active users (MAUs). Their digital strategy aims to captivate and retain their audience around major sporting events on the world stage — think Paris 2024 Olympics and the Tour de France! Head of CRM Anaïs Flores sets […]

Every retailer knows, app downloads spike significantly during peak shopping periods, especially around the week of Black Friday. However, sustaining user engagement beyond the holiday rush is a significant challenge.  The cost of acquiring app users during the holidays is significantly higher than at other times of the year, so it’s important to maximize your […]

Getting a mobile app download is the beginning of the customer journey, not the destination. Why? The relationship doesn’t begin until the customer activates their account and reveals their preferences. While customers may see enough potential in the app’s usefulness to activate it,  that doesn’t guarantee they’ll return. Airship’s research found that the top reasons […]