Meet the judges The 2024 Altitude Awards are heating up! As the deadline approaches, we’re seeing some seriously inspiring entries showcasing innovative mobile customer experiences. If you haven’t submitted yours yet, it’s not too late. We’ve extended the deadline to October 3rd to give you extra time to make your mark. But first, let’s introduce […]

As mobile product owners and marketers we invest our time creating engaging mobile experiences. Apps are a critical part of the mobile strategy because they allow us to design the experience around the needs and behaviors of the customer. Research from Bryj has found that mobile app customers spend 3.5X more than non-app customers over […]

In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. What they see from your brand in one channel should be contextually connected with what they see from you in other channels. This, of course, is much easier said than done.  Customers experience disconnected and broken interactions with brands because […]

Leading brands gathered at Airship’s Mobile Leaders Forum (MLF) last week to discuss the latest trends and best practices in mobile customer experience. We heard from innovators at Sally Beauty, New York Post, NBCU Local and AccuWeather about winning audience engagement and retention strategies, the ever-growing importance of personalization, the challenge of delivering unified customer […]

Mobile apps have become the center of digital experiences. That’s where customers browse content, make purchases, share feedback, refer their friends and perform many other high-value actions. However, too often, brands treat their apps as just another messaging channel, driving customers to install but failing to account for activation and engagement when experiences matter most. […]

Are customers really at the center of everything you do? Or is there room for improvement? Brands must continuously evolve to keep up with ever-changing customer expectations. Enter Airship and Twilio — which together empower brands to anticipate shifts in customer behavior, adapt to emerging channels and leverage advancements in tech to help deliver exceptional […]

As consumers, we’re all accustomed to the power, flexibility, simplicity and joy that come from using mobile apps. Our mobile devices are never more than an arm’s length away. Apps make them so much more convenient and useful — whether we’re ordering morning coffee, listening to a podcast on the way to work, finding and […]

The Altitude Awards are BACK! Are you ready?  The Altitude Awards recognize the brands that have successfully navigated the complexities of digital customer experience. In today’s mobile-first world, delivering a seamless and connected experience across digital channels is essential, yet many brands still struggle with this challenge. The Altitude Awards highlight those who have excelled […]

Public broadcasting leader France TV streams programming on their suite of mobile apps to over 25 million monthly active users (MAUs). Their digital strategy aims to captivate and retain their audience around major sporting events on the world stage — think Paris 2024 Olympics and the Tour de France! Head of CRM Anaïs Flores sets […]