Marketers relying heavily on email promotions must effectively engage audiences or suffer the consequences. According to Airship’s research, 79% of global consumers ignore or delete emails from brands they’ve subscribed to at least half the time or more. If this startling statistic serves as a wake-up call to enhance your email strategy, one thing you […]

A multichannel strategy has become essential for brands that prioritize customer experience. During a panel discussion at our Mobile Leaders Forum in London, challenges and strategies for maintaining a seamless multichannel approach that adapts to changing consumer behavior and drives greater engagement were discussed by leaders from three companies with billion-dollar plus revenues: Below, we […]

Featuring Alexis Baird, Head of Product Experience at Thumbtack This week’s episode of Masters of MAX features Tom Butta interviewing Alexis Baird, the Head of Product Experience at Thumbtack. Alexis shares her journey from linguistics and computer science to product management roles at Microsoft, LinkedIn, and Lyft. At Thumbtack, she leads innovations that connect homeowners […]

Digital customer engagement is changing rapidly and staying ahead of the curve is not just an advantage; it’s a necessity. Airship has been at the forefront of this revolution, pioneering sophisticated, cross-channel experiences that resonate with consumers on a global scale.   In this article we will highlight our conversation with Mike Herrick, SVP of Technology […]

Digital marketing is a dynamic and ever-evolving field, but the key to staying ahead lies in continuous improvement. One of the most effective methods for improving digital marketing strategies is through well-designed experiments. These can uncover valuable insights, which can help to optimize your campaigns and drive better results. However, the success of an experiment […]

Featuring Zach Greenberger, Chief Business Officer and Head of Partner Experience at Lyft In this episode of Masters of MAX, host Tom Butta welcomes Zach Greenberger, the Chief Business Officer and Head of Partner Experience at Lyft. Zach provides insights into Lyft’s strategies aimed at enhancing customer experiences and building lasting trust with both drivers […]

Brands agree that cultivating customer loyalty is crucial for maintaining a predictable income rather than just relying on acquiring new customers. However, many brands have yet to master a strategy that builds relationships with existing customers and grows the number of new loyal customers. In an engaging session at Shoptalk Europe, three retailers shared their […]

With Airship’s 15 years of experience helping brands create impactful cross-channel experiences, it’s no wonder marketers look to us to help them find better ways to give customers the experiences they want. In Airship’s bi-annual Spring Product Launch, we’re excited to announce new features that give marketers unparalleled flexibility and control to personalize content and […]