Many of you use Engage message composer — our flagship product — to message your mobile app audience. But, in the past year, we’ve released several new products (Wallet, Connect and Insight) to help you take advantage of the rapidly expanding opportunity mobile is presenting to many businesses. To make it easier to learn more about and use these tools, we’re making some updates to the user interface over the next several weeks.

Our real-time marketing and omnichannel marketing enablement tool Urban Airship Connect just got better with the addition of two new partners, Snowplow and SparkPage. Learn more.

This was my fourth year attending Mobile World Congress and I wanted to talk a bit about the event itself and what’s new and interesting this year from our point of view. There is plenty of coverage elsewhere that focuses on the hardware side of MWC, so I’ve left that to other people. But there’s three key themes in the mobile app ecosystem that I wanted to discuss.

Over the past couple of years, we’ve seen the rise of growth marketing — an integrated team that’s dedicated to finding and optimizing key drivers of growth in an organization. This approach is responsible for dramatically changing the marketing organization, and it’s an incredible thing to behold. Yesterday, a contingent from Urban Airship attended the 2016 GrowthHackers Conference in Redwood City, CA and I wanted to talk about what we learned.