Featuring Julie Ask, Futurist and Digital Product Strategist In this episode of Masters of MAX, host Tom Butta welcomes Julie Ask, a renowned expert in consumer digital experiences and former Principal VP analyst at Forrester Research, Inc.. Julie’s extensive background as a futurist and digital product strategist sets the stage for a great discussion on […]

Attention is fleeting. The average human attention span is 47 seconds; app sessions typically last only 1-2 minutes. Brands have little time to capture customer attention and prove the value of what they’re offering in an app.  What’s more, activation rates wane sharply during the first two days after download and then decline gradually over […]

Aviation Festival Americas is where the top minds in commercial aviation from North America come together under one roof.  Covering everything from retailing to sustainability and beyond, it’s the go-to event where airline and airport leaders discuss cutting-edge strategies, share ideas, explore new technologies and build lasting relationships. Southwest’s Customer-Centric Mobile Approach Kicking off the […]

Featuring Christie Hefner In this episode of Masters of MAX, host Tom Butta welcomes Christie Hefner, the esteemed former chairman and CEO of Playboy Enterprises. As the longest serving female CEO of a U.S. publicly traded company, Christie led Playboy’s expansion from print to cable TV to online, mobile and ecommerce, massively growing revenue including […]

In the fast-paced world of digital marketing, success depends on far more than snappy slogans and eye-catching content. Behind the scenes, marketers rely on cold, hard data and statistical analysis to fine-tune their strategies and boost performance. Enter A/B testing — the bread and butter of digital marketing experiments.  But before diving into the nitty-gritty […]

Today’s consumers, particularly in media and the financial sectors, demand information the moment events occur. Brands’ ability to deliver real-time information and scale personalized communication to audiences of millions is critical to their success. If that speed of delivery is essential to your business, look for partners who prioritize agility and responsiveness. Ensure you can […]

Impersonation attacks are on the rise: here’s what to know Have you ever gotten those annoying calls that inform you that your car’s warranty is about to expire? The truth is, we all have (including the people who don’t even have cars). While this is still a very common occurrence, the bad actors behind these […]

Most businesses recognize the importance of experimentation, but many need to tap its full potential. Often, they run experiments in isolation, without coordination or a well-defined plan. Such experiments typically address only one aspect of the marketing strategy at a time. Although this approach may seem more straightforward, it comes with disadvantages of inefficiency, limited […]