Featuring Zach Greenberger, Chief Business Officer and Head of Partner Experience at Lyft In this episode of Masters of MAX, host Tom Butta welcomes Zach Greenberger, the Chief Business Officer and Head of Partner Experience at Lyft. Zach provides insights into Lyft’s strategies aimed at enhancing customer experiences and building lasting trust with both drivers […]

Brands agree that cultivating customer loyalty is crucial for maintaining a predictable income rather than just relying on acquiring new customers. However, many brands have yet to master a strategy that builds relationships with existing customers and grows the number of new loyal customers. In an engaging session at Shoptalk Europe, three retailers shared their […]

With Airship’s 15 years of experience helping brands create impactful cross-channel experiences, it’s no wonder marketers look to us to help them find better ways to give customers the experiences they want. In Airship’s bi-annual Spring Product Launch, we’re excited to announce new features that give marketers unparalleled flexibility and control to personalize content and […]

Featuring Julie Ask, Futurist and Digital Product Strategist In this episode of Masters of MAX, host Tom Butta welcomes Julie Ask, a renowned expert in consumer digital experiences and former Principal VP analyst at Forrester Research, Inc.. Julie’s extensive background as a futurist and digital product strategist sets the stage for a great discussion on […]

Attention is fleeting. The average human attention span is 47 seconds; app sessions typically last only 1-2 minutes. Brands have little time to capture customer attention and prove the value of what they’re offering in an app.  What’s more, activation rates wane sharply during the first two days after download and then decline gradually over […]

Aviation Festival Americas is where the top minds in commercial aviation from North America come together under one roof.  Covering everything from retailing to sustainability and beyond, it’s the go-to event where airline and airport leaders discuss cutting-edge strategies, share ideas, explore new technologies and build lasting relationships. Southwest’s Customer-Centric Mobile Approach Kicking off the […]

Featuring Christie Hefner In this episode of Masters of MAX, host Tom Butta welcomes Christie Hefner, the esteemed former chairman and CEO of Playboy Enterprises. As the longest serving female CEO of a U.S. publicly traded company, Christie led Playboy’s expansion from print to cable TV to online, mobile and ecommerce, massively growing revenue including […]

In the fast-paced world of digital marketing, success depends on far more than snappy slogans and eye-catching content. Behind the scenes, marketers rely on cold, hard data and statistical analysis to fine-tune their strategies and boost performance. Enter A/B testing — the bread and butter of digital marketing experiments.  But before diving into the nitty-gritty […]