In the fast-paced world of digital marketing, success depends on far more than snappy slogans and eye-catching content. Behind the scenes, marketers rely on cold, hard data and statistical analysis to fine-tune their strategies and boost performance. Enter A/B testing — the bread and butter of digital marketing experiments.  But before diving into the nitty-gritty […]

Today’s consumers, particularly in media and the financial sectors, demand information the moment events occur. Brands’ ability to deliver real-time information and scale personalized communication to audiences of millions is critical to their success. If that speed of delivery is essential to your business, look for partners who prioritize agility and responsiveness. Ensure you can […]

Impersonation attacks are on the rise: here’s what to know Have you ever gotten those annoying calls that inform you that your car’s warranty is about to expire? The truth is, we all have (including the people who don’t even have cars). While this is still a very common occurrence, the bad actors behind these […]

Most businesses recognize the importance of experimentation, but many need to tap its full potential. Often, they run experiments in isolation, without coordination or a well-defined plan. Such experiments typically address only one aspect of the marketing strategy at a time. Although this approach may seem more straightforward, it comes with disadvantages of inefficiency, limited […]

Every brand faces the challenge of capturing and retaining customer attention. Understanding how to effectively engage users within the crucial first 30 days after app download is key. In our recent webinar, Jennie Lewis, Sr. Manager of Customer Insights at Airship, explored key strategies for optimizing mobile app engagement and driving business impact. Mobile: A […]

Featuring Harry Parkes, VP of Product In this week’s episode of Masters of Max, Tom Butta welcomes Harry Parkes, VP of Product at OVO, a major energy supplier based in Bristol, England. Harry brings a wealth of experience from the product and design fields, and is at the forefront of boosting consumer engagement and facilitating […]

For brands that experience a flood of new installs during peak shopping days like Black Friday, the secret to capturing the value of that effort is what happens next. But what if peak installers aren’t all they’re cracked up to be?  For apps, peak install periods are the most significant value creation opportunities — and […]

Since last year’s launch of Masters of MAX podcast, Airship has captured dozens of hours of advice from leading brands and experts on creating valuable mobile app experiences. Topics range from enabling personalization at scale to building customer loyalty, integrating accessibility and more.  Recently, we featured three guest speakers with high-level user experience design expertise: […]