Introducing Airship’s JSON Attributes Whether it’s buying a new piece of clothing from your favorite brand, ordering your favorite food or planning your dream vacation, we all want to get what we want when we want it — and brands live and die by how well they deliver on those expectations. They must know enough […]

Featuring Vernesa Ćutuk, CRM Consultant In this week’s episode of Masters of Max, host Tom Butta welcomes Vernesa Ćutuk, a CRM specialist, to the podcast. Vernesa has a diverse career background, working with various industries such as telcos, pharmaceuticals, startups, and mobile apps. Most recently, Vernesa was the CRM Marketing manager for Sleep Cycle, the […]

Mobile apps have become a crucial touchpoint for connecting with customers in today’s digital landscape. However, with millions of apps vying for attention, merely having a functional app is not enough. Brands must leverage continuous engagement strategies to keep customers interested, improve their experience, earn loyalty and drive business success. Continuous engagement refers to the […]

Airships’ Mobile Leaders Forum took on Atlanta last week with a spotlight presentation from Sarah Post, VP of Interconnected Experiences at The Home Depot, who also participated in a panel discussion alongside Saru Palanivel of Cox Media and Ryan Hayes of Synchrony.  In this half-day session, mobile leaders gathered to discuss trends, challenges and opportunities. […]

Earlier this month, as part of Women’s History Month, Airship hosted its third Annual International Women’s Day event as part of Now+Next to inspire young women to explore pathways to STEM careers. This year’s IWD theme was “Inspiring Inclusion,” so we partnered with Mixpanel, Candyspace, and AB Tasty to celebrate the power of inclusivity and […]

Why do you continue to use apps? Convenience? Simplicity? Time-savings? All the above?  These are the top reasons customers continue to come back to apps. Keeping them top of mind will help increase app traffic, interactions and conversions. It comes down to this: your customers want convenience, you want conversions. So add in the right […]

Mobile apps have become the place consumers turn first when interacting with brands. Improved opt-in rates enable more push notifications, which result in more traffic to apps. Airship’s Engagement Score, which tracks the frequency of app visits, shows that the average Engagement Score is increasing.  However, having more app visitors doesn’t necessarily translate into more […]