Mobile apps have become the place consumers turn first when interacting with brands. Improved opt-in rates enable more push notifications, which result in more traffic to apps. Airship’s Engagement Score, which tracks the frequency of app visits, shows that the average Engagement Score is increasing.  However, having more app visitors doesn’t necessarily translate into more […]

Positive customer experiences are the cornerstone of brand loyalty and sustained revenue growth. The best way to enrich customer experiences is to harness first-party and zero-party data.  Here, we define zero- and first-party data, explain their value and provide 8 tips for gathering and utilizing more of it.  Understanding First-Party and Zero-Party DataFirst-party data is […]

By Andra Robinson, VP Legal and Associate General Counsel at Airship & Shapla Begum, EMEA Commercial Counsel at Airship  Yesterday was Data Privacy Day — or Data Protection Day in Europe — which is meant to raise awareness and promote privacy and data protection best practices internationally. In the past year, government enforcement agencies across […]

We can always count on change in the mobile ecosystem. During the pandemic, brands had to be quick and nimble about adopting new mobile technologies and strategies. In 2023, they were more strategic and focused on what it takes to create a winning recipe across the mobile customer lifecycle.  2023 had its own new challenges […]

In an era dominated by the continuous evolution of technology, mobile is an undisputed catalyst for change. Mobile shapes the way we connect, work and live — with mobile apps at the digital center. At Airship’s Mobile Leaders Forum, innovative leaders have a chance to showcase their accomplishments. Here are some highlights.  DAZN emphasizes onboarding […]