Brand leaders have thousands of experiments running at any given moment. Why? Because their businesses depend on optimizing every customer interaction. A works better than B. A1 works better than A2. And so on. Every day, day after day. It’s the behind-the-scenes rhythm of testing that helps everyone make better decisions. While experimentation is widely […]

Each year, our customers across the globe submit their best mobile strategies, app experiences and cross-channel campaigns to compete in Airship’s Altitude Awards. Twelve brands made the cut as finalists for their exceptional level of achievement, and we just revealed the final four winners live onstage at Mobile Leaders Forum in London. Want to know […]

Airship’s innovation over the years — from the introduction of Journey maps with color-coded visualizations of performance to our no-code native Experience Editor — reflects our belief that the mobile app is the center of digital customer experience for brands everywhere. Staying true to this belief and keeping up with the needs of marketers, we have […]

Some industry watchers estimate that product-led brands grow 10X faster. With a lot riding on product decisions, product managers must validate assumptions, test new ideas and continually improve products. Rapid experimentation is their essential tool. And yet, only four out of 10 marketers view testing and experimentation as a critical success factor. According to the […]

In today’s digital landscape, mobile apps are critical to connecting with audiences. From acquisition and activation to engagement and loyalty, apps play an outsized role in streamlining  customer experiences and growing value. The Airship Altitude Awards aim to spotlight the leaders that have embraced this reality and recognize mobile app excellence across the globe.  Our […]

Nearly ¾ of marketers say meeting customer expectations is more challenging than it was a year ago. Why is that?   It’s difficult enough to create memorable experiences that deliver value and respect privacy on a single engagement channel — but the majority of marketers and brands (95%) don’t feel confident in their ability to deliver […]

App customers are always looking for the easiest way to ingest valuable content as seamlessly as possible. Brands are always trying to find the best way to get relevant content in front of their customers in a way that’s meaningful, actionable and concise. With more than 900 million people interacting with Instagram stories, it’s no […]

Having the opportunity to work on a regular basis with many of the world’s leading mobile brands, I’m always impressed by the urgency they bring to operating at the speed of mobile. They identify with the expectations of consumers that interactions with brands should be dynamic and personalized — in real time. As mobile practitioners, […]

Retail brands have a compelling opportunity to master the customer app lifecycle during the holiday season. Not only did smartphones account for the majority of online sales during Cyber Week last year, shopping apps consistently see a record spike in downloads between Black Friday and Cyber Monday. It’s time for brands to seize the opportunity […]