We can always count on change in the mobile ecosystem. During the pandemic, brands had to be quick and nimble about adopting new mobile technologies and strategies. In 2023, they were more strategic and focused on what it takes to create a winning recipe across the mobile customer lifecycle.  2023 had its own new challenges […]

In an era dominated by the continuous evolution of technology, mobile is an undisputed catalyst for change. Mobile shapes the way we connect, work and live — with mobile apps at the digital center. At Airship’s Mobile Leaders Forum, innovative leaders have a chance to showcase their accomplishments. Here are some highlights.  DAZN emphasizes onboarding […]

Brand leaders have thousands of experiments running at any given moment. Why? Because their businesses depend on optimizing every customer interaction. A works better than B. A1 works better than A2. And so on. Every day, day after day. It’s the behind-the-scenes rhythm of testing that helps everyone make better decisions. While experimentation is widely […]

Each year, our customers across the globe submit their best mobile strategies, app experiences and cross-channel campaigns to compete in Airship’s Altitude Awards. Twelve brands made the cut as finalists for their exceptional level of achievement, and we just revealed the final four winners live onstage at Mobile Leaders Forum in London. Want to know […]

Airship’s innovation over the years — from the introduction of Journey maps with color-coded visualizations of performance to our no-code native Experience Editor — reflects our belief that the mobile app is the center of digital customer experience for brands everywhere. Staying true to this belief and keeping up with the needs of marketers, we have […]

Some industry watchers estimate that product-led brands grow 10X faster. With a lot riding on product decisions, product managers must validate assumptions, test new ideas and continually improve products. Rapid experimentation is their essential tool. And yet, only four out of 10 marketers view testing and experimentation as a critical success factor. According to the […]