Nearly ¾ of marketers say meeting customer expectations is more challenging than it was a year ago. Why is that?   It’s difficult enough to create memorable experiences that deliver value and respect privacy on a single engagement channel — but the majority of marketers and brands (95%) don’t feel confident in their ability to deliver […]

App customers are always looking for the easiest way to ingest valuable content as seamlessly as possible. Brands are always trying to find the best way to get relevant content in front of their customers in a way that’s meaningful, actionable and concise. With more than 900 million people interacting with Instagram stories, it’s no […]

Having the opportunity to work on a regular basis with many of the world’s leading mobile brands, I’m always impressed by the urgency they bring to operating at the speed of mobile. They identify with the expectations of consumers that interactions with brands should be dynamic and personalized — in real time. As mobile practitioners, […]

Retail brands have a compelling opportunity to master the customer app lifecycle during the holiday season. Not only did smartphones account for the majority of online sales during Cyber Week last year, shopping apps consistently see a record spike in downloads between Black Friday and Cyber Monday. It’s time for brands to seize the opportunity […]

In the vibrant heart of West Berlin, nestled between the urban jungle of the Zoologischen Garten and the graffitied walls of the Nollendorfkiez neighborhood, the Mobile Leaders Forum took center stage — bringing together mobile leaders from across Germany for an unparalleled exchange of ideas.  It was a day of forging connections and sparking conversations […]

Are you running the same campaigns over and over again, and struggling to keep engagement high? This could be the game changer you need.  In our first post in our gamification series, What is Gamification?, we defined various gamification strategies and tactics. In our second post, When to Play and How to Win, we tackled […]

For the past several years, Apple has led the charge in ushering in a new era of consumer-centric privacy and controls. This year, they are making it easier and faster for developers to comply with policies already in place. Among these quality-of-life improvements are Privacy Manifests, Required Reason APIs and SDK Signatures. We’ll explore each […]

The 2023 Altitude Awards are here! Let’s celebrate the dedication and ingenuity of brands that have elevated their mobile strategies to new heights. The sky’s the limit! Why do the Altitude Awards matter? In today’s digital landscape, mobile apps are critical to connecting with audiences. From acquisition to activation and loyalty, apps play an outsized […]

In the fast-paced world of mobile app experience, innovations are key. New ways to provide utility and ease of use. New ways to welcome and learn about your customers. New ways to personalize experiences and communications — inside and outside the app™. Brands know they can’t just launch a new app feature and hope for […]