Digital Marketing Trends Archives

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Orchestrate Customer Journeys

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Unified Customer Experience: The Key to Unlocking Digital Marketing Success

Michael Lavoie

March 19, 2025

This article was originally published in EMARKETER Marketers face the growing challenge of delivering a seamless, unified customer experience across a fragmented array of channels and devices. Customers interact with brands through websites, mobile apps, social media, email and more. Ensuring consistency and personalization across these touchpoints is crucial for driving engagement, boosting conversions and […]

Push Notifications

3 iOS & Android Updates to Consider in Your 2025 Push Notification Strategy

Abbie Baxter

February 04, 2025

Push notifications are central to helping marketers capture customers’ attention on today’s most valuable and visible real estate: smartphone lock screens. They offer the simplicity, immediacy and relevancy that today’s consumers expect, while enabling brands to continually bring customers back to your app for conversion. In 2024, Apple and Google announced key updates that are […]

Airship News & Updates

The Vital Role of Email Marketing in a Cross-Channel Customer Experience Strategy

Abbie Baxter

January 30, 2025

Email marketing has long been one of the most trusted channels for brands. It reigns supreme as the most adopted direct line of communication with customers, offering brands an opportunity to send promotions, reminders and rich information at scale. Today, email remains the most common activation point for brands, gaining consumer consent in exchange for […]

Airship News & Updates

Feature A/B Testing: De-Risk Your Web + App Launches and Drive Data-Driven Success

Melissa Loder

January 28, 2025

Launching new features is one of the most exciting aspects of digital product development, but it’s also one of the riskiest. Will the feature resonate with your audience, especially your most valuable or vulnerable segments? Will it deliver on your business goals? Are you allocating your resources where they will have the most impact? Without […]

Digital Marketing Trends

Experiencing Ashley Furniture at MAU 2024

Emma Patterson

April 24, 2024

Mobile Apps Unlocked (MAU) Vegas is the premier event in the mobile app industry, connecting every app category under one roof. Held against a global backdrop of evolving consumer behaviors, preferences and regulators turning their attention toward mobile apps, MAU 2024 was not just a platform for showcasing cutting-edge technologies to accelerate value creation but […]

Digital Marketing Trends

Essential Advice for Building a Successful App – Masters of MAX ep. #20

Corey Gault

March 13, 2024

Featuring Jonathan Azouri, CEO of CatchCorner by Sports Illustrated In this episode of Masters of MAX, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North America’s top destination for booking sports facilities and activities. Jonathan shares his entrepreneurial journey and passion for innovation, highlighting the importance of keeping a human […]

Airship News & Updates

Key Takeaways from Mobile World Congress 2024

Ana Williams

March 05, 2024

The Mobile World Congress 2024 (MWC 2024) brought together industry leaders, innovators and experts to discuss the latest trends and advancements in the mobile and technology sector. Airship collaborated with partners Adjust and mParticle to establish the show’s first Mobile Marketing Zone, a new destination for mobile marketers to network and learn how to measure, […]

Digital Marketing Trends

Insights & Trends to Inspire Your 2024 Customer Experience Strategies

Harriet McNaughton

January 10, 2024

2024 promises to be a pivotal year, requiring brands to adapt, experiment, and get up close and personal with their customers — but not in a creepy way, please! Customers are demanding more than just value — they want respect, transparency and simplicity across relevant and personalized experiences. As you reimagine delightful experiences for your […]