Digital Marketing Trends Archives

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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

RTDS

Integrations

Performance Analytics

Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
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Making the Most of the Christmas Countdown

Emily Buckman

December 18, 2018

The festive period is the busiest shopping season of the year, retailers need to make sure they implement an effective engagement strategy that will deck the halls and make it jolly.

Analytics & Data

App Engagement in the Open Banking Era

Nigel Arthur

December 13, 2018

While the rise of Open Banking represents a huge opportunity to banks and Payment Service Providers (PSPs), it also poses challenges. It’s easier than ever to change banking providers, and opening APIs to third parties means areas which have traditionally been dominated by banks are now far more competitive.

Digital Marketing Trends

Q&A: Get to Know Mike Stone, Airship’s SVP of Marketing

Mike Stone

December 10, 2018

Michael Stone is the SVP of Marketing at Airship, responsible for the company’s market growth strategy, demand generation, communications and product marketing. For over 20 years, Mike has led marketing organizations and provided strategic consulting to technology companies. Most recently, Mike was SVP of Marketing for Salesforce Community Cloud—from its initial launch through four years of worldwide growth.

Digital Marketing Trends

Highlights From Gartner’s 2018 Critical Capabilities for Mobile Marketing Platforms Report

Mike Stone

November 08, 2018

Gartner has just published an essential companion report to the 2018 Magic Quadrant for Mobile Marketing Platforms. Get the details and download your copy today.

Best Practices

How Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed

Mike Herrick

October 29, 2018

We’re quickly heading into a world where we will increasingly speak to launch a digital experience instead of tapping or clicking icons, so marketers need to start contemplating voice user interfaces as the new home screens.

Digital Marketing Trends

Insights From Marketing Pros at GameStop, SXSW, TGI Fridays & Bottle Rocket From Our Dallas Digital Engagement Forum

Alyssa Meritt

October 26, 2018

Get the latest ideas and strategies in digital marketing in this recap of our Digital Engagement Forum.

Best Practices

CX Transformers: More than Meets the Eye

Jessica Poundstone

October 08, 2018

See what it takes to deliver stellar CX — and the increased revenue and loyalty that comes with it — in this recap of the August 2018 Forrester report, “Consumers Are Connected; Your Company Isn’t.”

Digital Marketing Trends

Key Themes From Onefootball, Adidas, OLX, Zeit Online & mParticle at Our Digital Engagement Forum in Berlin

Sarah MacDonald

July 31, 2018

Marketing leaders in Berlin share keys to deepening customer engagement. Get their insights.

Digital Marketing Trends

iOS 12 Notification Changes: Notification Center Will Become Apple Users’ Primary Inbox

Mike Herrick

June 13, 2018

Our take on what marketers should be thinking about in relation to iOS 12 and the new notification-related announcements at WWDC 2018.