Best Practices Chatbots, Mobile App Engagement, Mobile Wallets and More: An Apps World London Recap Sarah MacDonald October 31, 2016 Couldn’t make it to the Apps World London? Sarah MacDonald shares the top takeaways for mobile strategists.
Best Practices Three Key Takeaways for Mobile Marketers from the Brand Innovators Summit Karen Pattani Hason October 25, 2016 Couldn’t make it to the Brand Innovators Summit? Get our top takeaways for mobile marketers.
Best Practices iOS 10: The Top 5 Things App Publishers Need to Know Brett Caine September 08, 2016 5 things every marketer needs to know about leveraging the rich notification opportunities in Apple iOS10.
Digital Marketing Trends Apple Taps Consumer Demand and Broadens the Mobile Opportunity for Developers Diana Laboy Rush September 07, 2016 Apple unveiled new devices including iPhone 7, iPhone 7 Plus and the next generation of Apple Watch today – get our first impressions on the possibilities the new wave of Apple products holds for consumers and developers alike.
Digital Marketing Trends Contenders in the Global Mobile Wallet Race Corey Gault August 30, 2016 Time's runninng out: grab your free copy of the Forrester report “Disrupting Finance: Digital Wallets” today. This summer we blew the lid off the mobile wallet marketing opportunity. Unique use cases and dramatic results from POLITICO Europe and Sprint helped to expand people’s understanding of what’s possible with mobile wallets. In addition, a survey of 2,000 smartphone […]
Best Practices Apple & Google Got it Right — Apps are About Retention! Bill Schneider June 16, 2016 There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next […]
Airship News & Updates Everything You Missed at Confab Central 2016 Andrea Burton May 24, 2016 Timing, context, delivery methods and aligning content with your brand’s tone and voice are all essential to creating good content and engaging your audience. Hear our senior product designer’s key takeaways from Confab Central 2016.
Best Practices Google I/O 2016: Our 7 Biggest Takeaways Danny Ackerman May 19, 2016 It’s that time of year again. Developers get their hands on the latest mobile platform capabilities and clued-in consumers get a glimpse of what’s to come. Hear our biggest takeaways from Google I/O 2016.
Digital Marketing Trends 10 Best Practices to Maximize Mobile Engagement Corey Gault May 05, 2016 Since the beginning of apps and mobile engagement, we’ve seen and done it all. Hear our 10 fundamental best practices to consider for optimal results today and success into the future.