Digital Marketing Trends Archives

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Why Data Privacy and Customer Experience Are Not at Opposite Ends

Thomas Butta

January 11, 2023

This article originally appeared on Spiceworks. Consumer data is critical for a brand to improve customer experience. Simultaneously, brands need to take care of data privacy. But how can companies take a practical approach to data privacy and improve customer experience in a mobile-first world? Thomas Butta, chief strategy and marketing officer, Airship, explains it […]

Digital Marketing Trends

Top 3 Travel Themes that Brands Must Address to Meet the Needs of the Future Customer

Steve Tan

November 08, 2022

Customer behavior within the travel industry has shifted dramatically in recent years. Last week at the Digital Travel event in London, the industry got together to discuss how to best engage customers, respond to customer preferences and reduce booking friction. Over the course of two days, many opinions were shared, but three themes stood out. […]

Digital Marketing Trends

It’s Here! iOS 16.1’s Live Activities and Airship’s Proven Support for Clients

Mike Herrick

October 24, 2022

Airship helped one of the highest-rated football apps – 15 years in the making – to be among the first to offer Live Activities support. Say hello to our friends at FotMob! Airship has counted the days since Apple first announced Live Activities at WWDC 2022. It’s a massive development that deserves the attention of most […]

Airship News & Updates

An Exciting New User Experience Awaits Some iPhone 14 Owners

Danny Ackerman

September 08, 2022

Apple’s big annual events bookmark the beginning and end of summer for many of us. First, WWDC in June details enhancements coming to software, giving companies like Airship and app developers around the world time to build new experiences. Then September caps it off with new device announcements. This year, while similar to past years, […]

Best Practices

When it comes to mobile app experience, it’s time to rethink who’s doing what

Thomas Butta

September 06, 2022

If you check out our new report of findings from Airship’s Mobile App Experience Gap Survey, you’ll find a good snapshot of the state of mobile app development across a wide range of companies. In the study we surveyed both technical people (developers) and non-technical people (marketers and mobile product owners) who work with mobile […]

Digital Marketing Trends

Google Revolutionizes the Mobile Wallet Experience for Android

Anthony Saia

August 26, 2022

This year at Google I/O, we learned that the Google Wallet name would be revived with an updated wallet app for Android devices. While Google Pay (GPay) isn’t going away yet, Google Wallet app will replace Google Pay in 39 countries and will offer Android users expanded mobile wallet functionality. It’s this expansion that Airship […]

Airship News & Updates

Brands on Notice with Android 13 Default Opt-out

Meghan Suslak

August 15, 2022

Available this week, Android 13 finally matches what iOS has done all along – requiring users to explicitly opt in prior to receiving an app’s notifications. App publishers everywhere should be on alert as Android notification opt-in rates may fall approximately 30%. Outside of the U.S., Android is the most widely adopted mobile operating system […]

Digital Marketing Trends

Airship & iOS 16 Live Activities

Mike Herrick

August 04, 2022

One of the most compelling iOS capabilities announced at WWDC this year was Live Activities. From our June, 07 WWDC post: New Live Activities will make it easier to keep tabs on things happening in real time. Rather than receiving multiple notifications from the same app for things like the game’s latest score, food delivery […]

Digital Marketing Trends

Evolution of Mobile and the MAX Imperative: Seizing Opportunity – Part IV of a multi-part blog series

Steve Tan

July 28, 2022

David Murphy, Editorial Director & Co-founder at Mobile Marketing Magazine and co-founder of Masterclassing, spoke with Airship’s Steve Tan at the Closing Celebration of Airship’s MAX Month in London on June 29, 2022. In Part I, David discussed the origins of mobile marketing and how it has changed over the last few years. In Part […]