David Murphy, Editorial Director & Co-founder at Mobile Marketing Magazine and co-founder of Masterclassing, spoke with Airship’s Steve Tan at the Closing Celebration of Airship’s MAX Month in London on June 29, 2022.  In Part I, David discussed the origins of mobile marketing and how mobile has changed over the last few years. In Part […]

David Murphy, Editorial Director & Co-founder at Mobile Marketing Magazine and co-founder of Masterclassing, spoke with Airship’s Steve Tan at the Closing Celebration of Airship’s MAX Month in London on June 29, 2022.  In Part I, David discussed the origins of mobile marketing and how mobile has changed over the last few years.  In Part […]

Each new customer who uses your mobile app embarks on a specific product lifecycle. From the moment a user opens an app, their experience influences retention, revenue, and engagement. When building these experience journeys, you need to make design and development decisions that improve user activation and retention.  A defined analytics strategy is the simplest […]

User experience. It’s arguably the most important factor in any app’s success. Users crave personalized, engaging content and features, and marketers want to serve users with compelling, relevant messaging that caters to that experience.