Digital Marketing Trends Archives

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Browse by Category

20 Loyalty Stats You Need to Know

Jack Coleman

August 16, 2021

Here are 20 loyalty stats that illustrate the state of customer loyalty today, and the trends and opportunities that you need to know about to build stronger and more profitable relationships with your customers.

Digital Marketing Trends

iOS 15 Takes a Giant Step Forward for Customer-Centric Mobile App Engagement

Mike Herrick

June 24, 2021

Mike Herrick, SVP of Technology at Airship, looks at Apple’s moves to increase user control coming out of its recent WWDC event.

Best Practices

5 Key Questions to Shape a Winning BOPIS Strategy

Jack Coleman

June 22, 2021

Five must-ask questions to shape a winning BOPIS strategy that drives customer satisfaction and business impact.

Digital Marketing Trends

What Apple’s New Privacy Features Mean for Brand Marketers

Mike Herrick

June 21, 2021

We unpack all of Apple’s latest privacy updates and what they will mean to brands, given majority adoption will take mere months once iOS 15 becomes publicly available in September.

Digital Marketing Trends

WWDC21 Recap: Notifications Summary, Digital Wallet IDs, iCloud+ & More

Mike Herrick

June 08, 2021

The team at Airship put together relevant highlights from the keynote, including updates to notifications, digital wallet and privacy, that you should know about.

Digital Marketing Trends

Privacy Updates, Shopify Partnership, AI Improvements & More: Google I/O 2021 Highlights

Meghan Suslak

May 20, 2021

Highlights from Google I/O 2021, including new privacy updates and the Shopify partnership, you should know about.

Airship News & Updates

How to Build Better BOPIS Experiences with Airship + Radar

Jack Coleman

May 18, 2021

Learn how Radar’s turnkey integration with Airship powers frictionless end-to-end BOPIS 2.0 experiences that customers love.

Digital Marketing Trends

Retail App Strategies That Boost Engagement, Loyalty & Sales

Miya Knight

April 12, 2021

[Guest Post] US fashion retailer, Belk, joined experts from Airship and Poq to discuss how to capitalize on the massive mobile app opportunity.

Digital Marketing Trends

Celebrities and Other Brands Lean into Digital Intimacy

Bernardo de Albergaria

March 29, 2021

The pandemic has accelerated the practice of one-to-one digital relationships for all kinds of brands. To stay connected, we’ve needed to embrace virtual-but-direct relationships.