Digital Marketing Trends Archives

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Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

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Test and optimize the performance of every segment, journey, feature, experience and message

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Capture, sync and augment customer data to create relevant customer experiences

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Drive more engagement with Airship's Generative and Predictive AI
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Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

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Tailor experiences for every audience segment, including audiences of one, all in real time

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What Apple’s New Privacy Features Mean for Brand Marketers

Mike Herrick

June 21, 2021

We unpack all of Apple’s latest privacy updates and what they will mean to brands, given majority adoption will take mere months once iOS 15 becomes publicly available in September.

Digital Marketing Trends

WWDC21 Recap: Notifications Summary, Digital Wallet IDs, iCloud+ & More

Mike Herrick

June 08, 2021

The team at Airship put together relevant highlights from the keynote, including updates to notifications, digital wallet and privacy, that you should know about.

Digital Marketing Trends

Privacy Updates, Shopify Partnership, AI Improvements & More: Google I/O 2021 Highlights

Meghan Suslak

May 20, 2021

Highlights from Google I/O 2021, including new privacy updates and the Shopify partnership, you should know about.

Airship News & Updates

How to Build Better BOPIS Experiences with Airship + Radar

Jack Coleman

May 18, 2021

Learn how Radar’s turnkey integration with Airship powers frictionless end-to-end BOPIS 2.0 experiences that customers love.

Digital Marketing Trends

Retail App Strategies That Boost Engagement, Loyalty & Sales

Miya Knight

April 12, 2021

[Guest Post] US fashion retailer, Belk, joined experts from Airship and Poq to discuss how to capitalize on the massive mobile app opportunity.

Digital Marketing Trends

Celebrities and Other Brands Lean into Digital Intimacy

Bernardo de Albergaria

March 29, 2021

The pandemic has accelerated the practice of one-to-one digital relationships for all kinds of brands. To stay connected, we’ve needed to embrace virtual-but-direct relationships.

Digital Marketing Trends

Notification Innovation Is a Live Stream Playmaker for NCAA March Madness Live

Corey Gault

March 24, 2021

How Turner Sports and Airship worked together to better understand how fans engage with different types of messaging and their broader expectations around content, timing and delivery for NCAA March Madness.

Digital Marketing Trends

Why Personalized Mobile Messaging Will be Crucial to Customer Experience for 2021

Kaitlyn Hogue

February 04, 2021

For 2021, marketers should focus on mobile and personalization to offer the best experience for their customers. Here’s why these two tools have proven to be crucial when it comes to customer experience.

Digital Marketing Trends

15 Customer Engagement Stats for 2021

AJ Park

January 22, 2021

Are you ready to meet the high expectations of your customers by delivering amazing customer experiences for 2021? Here are 15 stats to keep in mind to get you started.