Digital Marketing Trends Archives

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Notification Innovation Is a Live Stream Playmaker for NCAA March Madness Live

Corey Gault

March 24, 2021

How Turner Sports and Airship worked together to better understand how fans engage with different types of messaging and their broader expectations around content, timing and delivery for NCAA March Madness.

Digital Marketing Trends

Why Personalized Mobile Messaging Will be Crucial to Customer Experience for 2021

Kaitlyn Hogue

February 04, 2021

For 2021, marketers should focus on mobile and personalization to offer the best experience for their customers. Here’s why these two tools have proven to be crucial when it comes to customer experience.

Digital Marketing Trends

15 Customer Engagement Stats for 2021

AJ Park

January 22, 2021

Are you ready to meet the high expectations of your customers by delivering amazing customer experiences for 2021? Here are 15 stats to keep in mind to get you started.

Digital Marketing Trends

5 Predictions for Mobile in 2021

Bernardo de Albergaria

January 13, 2021

M-commerce is at the center of what Mckinsey & Company calls “The Next Normal,” an era of pandemic-driven, rapid change. Airship’s Chief Commercial Officer shares his five mobile predictions for 2021.

Digital Marketing Trends

In a COVID-19 World, Holiday Shopping Is All About Mobile Engagement

Bernardo de Albergaria

November 10, 2020

Brands need to lean into one-to-one mobile connections and new pick-up and delivery options this holiday season as typical shopping habits are disrupted by the pandemic.

Digital Marketing Trends

Branded Mobile Apps Are About to Get a Boost from iOS 14

Mike Herrick

September 28, 2020

Apple’s App Clips is the new feature that brands probably need to know about because it has the potential to strengthen the sales impact of their mobile app.

Digital Marketing Trends

What You Need to Know About iOS 14 and App Clips from Apple’s September Event

Meghan Suslak

September 17, 2020

We’re particularly excited about App Clips this year. Here’s what you need to know about this new feature and how you can use it for your iOS marketing strategy.

Digital Marketing Trends

Airship + Mixpanel: How Brands Can Create More Loyal Customers Using Insightful Data & Smarter Messages

Kaitlyn Hogue

September 08, 2020

Here are a few ways the Airship + Mixpanel partnership can help connect the gap between product and marketing.

Sports & Recreation

What Brands Can Expect With Sports TV Back

Mike Herrick

September 08, 2020

This article was originally published on ANA. The COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Consider that sports make up […]