Digital Marketing Trends Archives

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5 Predictions for Mobile in 2021

Bernardo de Albergaria

January 13, 2021

M-commerce is at the center of what Mckinsey & Company calls “The Next Normal,” an era of pandemic-driven, rapid change. Airship’s Chief Commercial Officer shares his five mobile predictions for 2021.

Digital Marketing Trends

In a COVID-19 World, Holiday Shopping Is All About Mobile Engagement

Bernardo de Albergaria

November 10, 2020

Brands need to lean into one-to-one mobile connections and new pick-up and delivery options this holiday season as typical shopping habits are disrupted by the pandemic.

Digital Marketing Trends

Branded Mobile Apps Are About to Get a Boost from iOS 14

Mike Herrick

September 28, 2020

Apple’s App Clips is the new feature that brands probably need to know about because it has the potential to strengthen the sales impact of their mobile app.

Digital Marketing Trends

What You Need to Know About iOS 14 and App Clips from Apple’s September Event

Meghan Suslak

September 17, 2020

We’re particularly excited about App Clips this year. Here’s what you need to know about this new feature and how you can use it for your iOS marketing strategy.

Digital Marketing Trends

Airship + Mixpanel: How Brands Can Create More Loyal Customers Using Insightful Data & Smarter Messages

Kaitlyn Hogue

September 08, 2020

Here are a few ways the Airship + Mixpanel partnership can help connect the gap between product and marketing.

Sports & Recreation

What Brands Can Expect With Sports TV Back

Mike Herrick

September 08, 2020

This article was originally published on ANA. The COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Consider that sports make up […]

Digital Marketing Trends

5 Keys to Using Mobile Data to Build an Adaptable Business

Jennie Lewis

August 24, 2020

Are you making the most out of your mobile data? Here’s a look at 5 strategies to help increase mobile engagement and drive sales in an ever-evolving online world.

Digital Marketing Trends

Digital CX: How Brands Can Win the New Normal and Beyond

Mike Herrick

August 18, 2020

Without a compelling digital #CX, you’re more likely to have a reduction in conversions and return customers, explains Mike Herrick, SVP of Technology.

Airship News & Updates

5 Stats You Need to Know from the State of Global Mobile Engagement 2020 Report

Corey Gault

August 05, 2020

The Airship “State of Global Mobile Engagement 2020” report looks at data from hundreds of millions of individual active global app users, comparing usage patterns from pre-pandemic behavior to after the pandemic began in March 2020.